From the Budget constraints tab, you can apply and remove optional settings. For
example, turn off the EMI Budget allocator, set limitations, or expand how the EMI budget
allocator splits your budget. This allows you to customize your budget and see more results.
Required Editions
| User Permissions Needed |
| To view installed Marketplace apps: |
Admin, Power User, or Viewer |
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In Marketing Cloud Intelligence, on the Marketplace tab, select
Apps.
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Click Installed Solutions, and then select the Media
Planning Center app.
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Click Settings and then select Budget
Constraints.
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To stop using the EMI Budget Allocator, toggle off EMI Budget
Allocator.
The options display your hierarchy levels from the top to the bottom of the hierarchy. For
example, if Channel is at the top of your hierarchy, Platforms is under it, and at the bottom
is Strategy.
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Determine your budget shift.
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Select the level of hierarchy in which you would like to limit budget shifting.
