Marketing Cloud Intelligence Updates Released by Month

Learn about recent updates to Marketing Cloud Intelligence (MCI), including changes to data coverage, new metrics, and feature enhancements.

September '26
KEY JOB AREA	Feature	Change or Update
Integrations—API Connectors	Google Ads	These connectors are now upgraded to v23 for continued compatibility and access to the latest platform capabilities.
	Google Ads Custom
	YouTube Ads
	Facebook Ads	The Facebook Ads connector now uses Graph API v25. Marketing Cloud Intelligence changed how it requests your ad data so your streams still retrieve data without the older request methods. Meta is scheduled to retire those methods on October 27, 2026. No action is required.

August '26
KEY JOB AREA	Feature	Change or Update
Platform Enhancements	MCP Server for MCI	You can now use the Marketing Cloud Intelligence (MCI) Model Context Protocol (MCP) server to ask questions about your data in plain language from a client such as Claude Code or Cursor, instead of building reports or opening multiple pages. Find top campaigns by ROAS, compare week-over-week performance, spot failing data streams, and get plain-language fixes for errors. See: Query Your Marketing Cloud Intelligence Data with the MCP Server
Integrations—API Connectors	Adobe Analytics Data Warehouse 2.0	A new Data Warehouse 2.0 connector is available. It uses the Adobe Analytics 2.0 API to pull Data Warehouse reports into MCI. Before you create a stream, submit a one-time Data Warehouse request in Adobe Analytics to initialize your organization. See: Adobe Analytics Data Warehouse 2.0 API Connector
Integrations—API Connectors	Adobe Analytics API Version 1.4 Deprication	Adobe Analytics API 1.4 is no longer available. The Adobe Analytics, Adobe Analytics Custom, and Data Warehouse connectors are deprecated. Existing streams on these connectors no longer retrieve data. Recreate Adobe Analytics and Adobe Analytics Custom streams on Adobe Analytics Custom 2.0. Recreate Data Warehouse streams on Adobe Analytics Data Warehouse 2.0.

July '26
KEY JOB AREA	FEATURE	Change or Update
Maintenance	Platform Stability	API error fixes and background maintenance.

June '26
KEY JOB AREA	FEATURE	Change or Update
Integrations—API Connectors	Integral Ad Science (IAS) Custom	A new Custom connector for Integral Ad Science (IAS) is available. Connect an IAS account to bring ad-verification data, including viewability, brand safety, fraud detection, and contextual targeting metrics, directly into MCI. Manual exports and ingestion workarounds are no longer required. Learn More
	Google Ads Custom	A new `GROUP_PLACEMENT_VIEW` report shows where Google automatically places ads, including YouTube channels, websites, and apps. The Placement Performance report continues to show placements that advertisers choose manually. No action is required. A new `segments.ad_format_type` field is now supported. Use the field to report on Google Ads custom placement data by ad format type.
	Facebook Ads	Meta removed the DMA (Designated Market Area) breakdown from its API on June 22, 2026. Use `comscore_market` instead. Streams that use DMA as a Facebook Ads breakdown can return errors and no data. For Facebook Ads Custom connector, manually replace `DMA` with `comscore_market`.
	TikTok Ads	Clicks (All) is now available to count all ad clicks, including destination clicks, profile clicks, likes, shares, and comments. Previously, only Clicks (Destination) was supported.
	Meta Pages	Meta deprecated organic Page metrics as of June 30, 2026, including Page and Post Impressions variants, video view time, organic and paid video views, and Story Impressions variants. Reporting on these metrics can have data gaps.

May '26
Integrations—API Connectors	Instagram	The new Views field is now available, allowing users to see the number of views for Reels posts.
Google Ads	Performance Max campaigns are now supported at the ad group level, in addition to the campaign level. No user action is required. For asset group-level reporting, location breakdown must be set to None.

May '26

KEY JOB AREA

FEATURE

Change or Update

Integrations—API Connectors

Instagram

The new Views field is now available, allowing users to see the number of views for Reels posts.

Google Ads

Performance Max campaigns are now supported at the ad group level, in addition to the campaign level. No user action is required.

For asset group-level reporting, location breakdown must be set to None.

April '26
KEY JOB AREA	FEATURE	Change or Update
Integrations—API Connectors	LinkedIn Ads	The LinkedIn Ads connector has been upgraded to API version 202604 for continued compatibility and access to the latest platform capabilities.

March '26
KEY JOB AREA	FEATURE	Change or Update
Integrations—API Connectors	Facebook Ads	Meta has updated click-through attribution in Meta Ads Manager. Meta now separates link clicks from non-link interactions (likes, shares, comments). Non-link interactions are now classified as Engaged-Through conversions rather than Click-Through. This change may result in a decrease in reported click-through conversion rates. This reflects a change in reporting methodology, not a drop in performance. MCI now supports the `engaged-through` attribution setting. This setting isn't mapped by default but is included in total conversion metrics. To report on it separately, map the engaged-through attribution setting in your configuration.
	Yahoo! Japan Ads	The Display Ads and Search Ads connectors have been upgraded to v19 to ensure continued compatibility and access to the latest platform capabilities.
	LinkedIn Company	Metric Transition to Lifetime Several Social Post metrics have been transitioned from standard (SUM) metrics to Lifetime metrics. These new metrics are unmapped by default and require manual mapping: Post Comments Lifetime Post Likes Lifetime Post Shares Lifetime Post Impressions Lifetime Post Clicks Lifetime The previous standard metrics remain in the dataset for structural consistency, but their values are now set to 0 by the provider.

February '26
KEY JOB AREA	FEATURE	Change or Update
Integrations—API Connectors	YouTube	All reports containing views have been updated to a new version, for example v.a2 to v.a3. Updated reports now include an `engaged_views` column to preserve the previous view-counting logic.
Integrations—API Connectors	Sprout Social	`Campaigns Tag` is now supported for improved campaign tracking and reporting.

January '26
KEY JOB AREA	FEATURE	Change or Update
Maintenance	Platform Stability	API error fixes and background maintenance.

December '25
KEY JOB AREA	FEATURE	Change or Update
Integrations—API Connectors	Google Ads	These connectors are now upgraded to v22 for continued compatibility and access to the latest platform capabilities.
	Google Ads Custom
	Google AdWords
	YouTube Ads
	Criteo	Upgraded to v2025.10
	Facebook Ads	You can now exclude the `action_target_id` extended property to better control how actions are attributed and aggregated in reports.

November '25
KEY JOB AREA	FEATURE	Change or Update
Integrations—API Connectors	Facebook Ads	DMA (Designated Market Area) breakdown is now supported for more granular geographic performance analysis. You can now apply `Ad Account Default Settings` within Attribution Settings, mirroring the configuration in Facebook.
	Facebook Insights	Page Followers is now supported for tracking audience growth.
	Google Search Ads360	Geo location breakdown is now supported, along with DMA metro code for enhanced audience and performance analysis.
	Instagram by Facebook	Reels media object type is now supported. Use these available metrics to measure engagement and distribution: Plays Reach Likes Comments Shares Saved Total Interactions (sum of likes, comments, shares, and saves)
	LinkedIn Ads	Average Frequency is now available. Calculated as impressions divided by reach to show how often ads are seen by the same audience.
	X Ads	DMA breakdown is now supported for regional campaign reporting.

October '25
KEY JOB AREA	FEATURE	Change or Update
Integrations—API Connectors	Facebook Ads	Omni Events are now supported, providing unified event-level data across Facebook event types for more complete conversion tracking.
	Google Ads + YouTube Ads	Age and Gender breakdowns are now supported. These demographics support more precise audience insights.
	Pinterest Ads	Use these supported metrics to measure video distribution and compare paid versus organic video start: Reach Frequency Paid_Video_Starts Organic_Video_Starts Combine_Video_Start
	Reddit Ads	Now supports Location breakdowns by country for geographic performance analysis.
	Snapchat Ads	Use these new supported fields to track conversions and lower-funnel engagement: Paid Reach Purchases Purchases Value Landing Page Views Adds to Cart Profile Clicks
	Sprout	Use these new supported fields to analyze story and video performance: Reach Story Taps Back Story Taps Forward Story Exits Story Replies Poll Votes Estimated Minutes Watched Subscribers Gained from Video Video Added to Playlists Subscribers Lost from Video Average Video Time Watched
	TikTok Ads	Use these new supported fields to measure view depth and completed payments: Avg. play time per video view Avg. watch time per video view 6 Sec Focused Views Total Complete Payments Total Complete Payments Value
Platform Enhancements	Currency Support	Caribbean Guilder (XCG) is now supported for reporting and spend calculations.