---
schema_version: "1"
id: d4fba73b802aa280220583bc1afaa5cf639d4b6278b866c5643cd7840919f953
title: Marketing Cloud Intelligence Updates Released by Month
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_getstarted_monthly_release.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_getstarted_monthly_release.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9a5499af90acffa54e0cdaddd5b9aab7a907cefc247e3ece8928d6dd248f967a
description: Learn about recent updates to Marketing Cloud Intelligence (MCI), including changes to data coverage, new metrics, and feature enhancements.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Marketing Cloud Intelligence Updates Released by Month

Learn about recent updates to Marketing Cloud Intelligence (MCI), including changes to data coverage, new metrics, and feature enhancements.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e40"><strong>September '26</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e47"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e51"><strong>Feature</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e55"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" rowspan="4" style="text-align:left;vertical-align:top;" headers="d47471e40 d47471e47 ">Integrations—API Connectors</td>

            <td data-label="Feature" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e40 d47471e51 ">Google Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" rowspan="3" style="text-align:left;vertical-align:top;" headers="d47471e40 d47471e55 ">These connectors are now upgraded to <strong>v23</strong> for continued
              compatibility and access to the latest platform capabilities.</td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e40 d47471e51 ">Google Ads Custom</td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e40 d47471e51 ">YouTube Ads</td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e40 d47471e51 ">Facebook Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e40 d47471e55 ">The Facebook Ads connector now uses Graph API v25. Marketing Cloud Intelligence
              changed how it requests your ad data so your streams still retrieve data without the
              older request methods. Meta is scheduled to retire those methods on October 27,
              2026. No action is required.</td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e119"><strong>August '26</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e126"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e130"><strong>Feature</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e134"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e119 d47471e126 ">Platform Enhancements</td>

            <td data-label="Feature" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e119 d47471e130 ">MCP Server for MCI</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e119 d47471e134 ">
              <p>You can now use the Marketing Cloud Intelligence (MCI) Model Context Protocol
                (MCP) server to ask questions about your data in plain language from a client such
                as Claude Code or Cursor, instead of building reports or opening multiple pages.
                Find top campaigns by ROAS, compare week-over-week performance, spot failing data
                streams, and get plain-language fixes for errors.</p>
              <p style="margin-bottom:0;">See:<a href="https://help.salesforce.com/s/articleView?id=mktg.dato_query_data_with_mcp_server.htm&amp;type=5&amp;language=en_US" target="_blank"><u> Query Your Marketing Cloud Intelligence Data
                    with the MCP Server</u></a></p>
            </td>

          </tr>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d47471e119 d47471e126 ">Integrations—API Connectors</td>

            <td data-label="Feature" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e119 d47471e130 ">Adobe Analytics Data Warehouse 2.0</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e119 d47471e134 ">
              <p>A new Data Warehouse 2.0 connector is available. It uses the Adobe Analytics
                2.0 API to pull Data Warehouse reports into MCI. Before you create a stream, submit
                a one-time Data Warehouse request in Adobe Analytics to initialize your
                organization.</p>
              <p style="margin-bottom:0;">See: <a href="https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_adobewhse.htm&amp;type=5&amp;language=en_US" target="_blank"><u>Adobe Analytics Data Warehouse 2.0 API
                    Connector</u></a></p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e119 d47471e130 ">Adobe Analytics API Version 1.4 Deprication</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e119 d47471e134 ">
              <p>Adobe Analytics API 1.4 is no longer available. The Adobe Analytics, Adobe
                Analytics Custom, and Data Warehouse connectors are deprecated. Existing streams
                on these connectors no longer retrieve data.</p>
              <p>Recreate Adobe Analytics and Adobe Analytics Custom streams on Adobe Analytics
                Custom 2.0. </p>
              <p style="margin-bottom:0;">Recreate Data Warehouse streams on Adobe Analytics Data Warehouse 2.0.</p>
            </td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e220"><strong>July '26</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e227"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e231"><strong>FEATURE</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e235"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e220 d47471e227 ">Maintenance</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e220 d47471e231 ">Platform Stability </td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e220 d47471e235 ">API error fixes and background maintenance. </td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e275"><strong>June '26</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e282"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e286"><strong>FEATURE</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e290"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" rowspan="5" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e282 ">Integrations—API Connectors</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e286 ">Integral Ad Science (IAS) Custom</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e290 ">
              <p>A new Custom connector for Integral Ad Science (IAS) is available. Connect an
                IAS account to bring ad-verification data, including viewability, brand safety,
                fraud detection, and contextual targeting metrics, directly into MCI.</p>
              <p>Manual
                exports and ingestion workarounds are no longer required.</p>
              <p style="margin-bottom:0;"><a href="https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_integral_custom.htm&amp;type=5&amp;language=en_US" target="_blank">Learn More</a></p>
            </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e286 ">Google Ads Custom</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e290 ">
              <ul>
                <li>A new <code>GROUP_PLACEMENT_VIEW</code> report shows where Google
                  automatically places ads, including YouTube channels, websites, and apps. <p>The
                    Placement Performance report continues to show placements that advertisers
                    choose manually. No action is required.</p>
                </li>

                <li>A new <code>segments.ad_format_type</code> field is now supported. Use the
                  field to report on Google Ads custom placement data by ad format type.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e286 ">Facebook Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e290 ">
              <ul>
                <li>Meta removed the DMA (Designated Market Area) breakdown from its API on June
                  22, 2026. Use <code>comscore_market</code> instead.<p>Streams that use DMA
                    as a Facebook Ads breakdown can return errors and no data. </p>
                </li>

                <li>
                  <p>For Facebook Ads Custom connector, manually replace <code>DMA</code> with
                    <code>comscore_market</code>.
                  </p>
                </li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e286 ">TikTok Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e290 "><strong class="uicontrol">Clicks (All)</strong> is now available to count all ad clicks,
              including destination clicks, profile clicks, likes, shares, and comments.
              Previously, only <strong class="uicontrol">Clicks (Destination)</strong> was supported.</td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e286 ">Meta Pages</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e275 d47471e290 ">Meta deprecated organic Page metrics as of June 30, 2026, including Page and
              Post Impressions variants, video view time, organic and paid video views, and Story
              Impressions variants. Reporting on these metrics can have data gaps.</td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e417"><strong>May '26</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e424"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e428"><strong>FEATURE</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e432"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d47471e417 d47471e424 ">Integrations—API Connectors</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e417 d47471e428 ">Instagram</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e417 d47471e432 "> The new <strong class="uicontrol">Views</strong> field is now available, allowing users to
              see the number of views for Reels posts. </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e417 d47471e428 ">Google Ads </td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e417 d47471e432 ">
              <p>Performance Max campaigns are now supported at the ad group level, in addition
                to the campaign level. No user action is required. </p>
              <p style="margin-bottom:0;">For asset group-level
                reporting, location breakdown must be set to <strong class="uicontrol">None</strong>.
              </p>
            </td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e490"><strong>April '26</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e497"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e501"><strong>FEATURE</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e505"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e490 d47471e497 ">Integrations—API Connectors</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e490 d47471e501 ">LinkedIn Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e490 d47471e505 ">The LinkedIn Ads connector has been upgraded to API version 202604 for
              continued compatibility and access to the latest platform capabilities.</td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e545"><strong>March '26</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e552"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e556"><strong>FEATURE</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e560"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" rowspan="3" style="text-align:left;vertical-align:top;" headers="d47471e545 d47471e552 ">Integrations—API Connectors</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e545 d47471e556 ">Facebook Ads </td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e545 d47471e560 ">
              <ul>
                <li>
                  <p>Meta has updated click-through attribution in <a href="https://www.facebook.com/business/news/click-attribution" target="_blank"><u>Meta Ads Manager. </u></a>Meta now
                    separates link clicks from non-link interactions (likes, shares, comments).
                    Non-link interactions are now classified as Engaged-Through conversions rather
                    than Click-Through.</p>
                  <p>This change may result in a decrease in reported click-through conversion
                    rates. This reflects a change in reporting methodology, not a drop in
                    performance.</p>
                </li>

                <li>MCI now supports the<code> engaged-through</code> attribution setting.
                  This setting isn't mapped by default but is included in total conversion
                  metrics. To report on it separately, map the engaged-through attribution setting
                  in your configuration.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e545 d47471e556 ">Yahoo! Japan Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e545 d47471e560 ">The <strong class="uicontrol">Display Ads</strong> and <strong class="uicontrol">Search Ads</strong>
              connectors have been <a href="https://ads-developers.yahoo.co.jp/en/ads-api/announcement/26012703.html" target="_blank">upgraded to v19</a> to ensure continued
              compatibility and access to the latest platform capabilities. </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e545 d47471e556 ">LinkedIn Company</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e545 d47471e560 ">
              <p>Metric Transition to Lifetime</p>
              <p> Several Social Post metrics have been
                transitioned from standard (SUM) metrics to Lifetime metrics. These new metrics are
                unmapped by default and require manual mapping: </p>
              <ul>
                <li>Post Comments Lifetime</li>

                <li>Post Likes Lifetime</li>

                <li>Post Shares Lifetime</li>

                <li>Post Impressions Lifetime </li>

                <li>Post Clicks Lifetime </li>

              </ul>
              <p style="margin-bottom:0;">The previous standard metrics remain in the dataset for structural consistency,
                but their values are now set to 0 by the provider. </p>
            </td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e671"><strong>February '26</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e678"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e682"><strong>FEATURE</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e686"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d47471e671 d47471e678 ">Integrations—API Connectors</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e671 d47471e682 ">YouTube </td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e671 d47471e686 ">All reports containing views have been updated to a new version, for example
              v.a2 to v.a3. Updated reports now include an <code>engaged_views</code> column
              to preserve the previous view-counting logic. </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e671 d47471e682 ">Sprout Social</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e671 d47471e686 "><code>Campaigns Tag </code>is now supported for improved campaign tracking
              and reporting. </td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e740"><strong>January '26</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e747"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e751"><strong>FEATURE</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e755"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e740 d47471e747 ">Maintenance</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e740 d47471e751 ">Platform Stability </td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e740 d47471e755 ">API error fixes and background maintenance. </td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e795"><strong>December '25</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e802"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e806"><strong>FEATURE</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e810"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" rowspan="6" style="text-align:left;vertical-align:top;" headers="d47471e795 d47471e802 ">Integrations—API Connectors</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e795 d47471e806 ">Google Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" rowspan="4" style="text-align:left;vertical-align:top;" headers="d47471e795 d47471e810 ">These connectors are now upgraded to <strong class="uicontrol">v22
              </strong>for continued compatibility and access to the latest platform
              capabilities.</td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e795 d47471e806 ">Google Ads Custom </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e795 d47471e806 ">Google AdWords </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e795 d47471e806 ">YouTube Ads </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e795 d47471e806 ">Criteo</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e795 d47471e810 ">Upgraded to <strong class="uicontrol">v2025.10 </strong></td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e795 d47471e806 ">Facebook Ads </td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e795 d47471e810 ">You can now exclude the <code>action_target_id</code> extended property to
              better control how actions are attributed and aggregated in reports. </td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e894"><strong>November '25</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e901"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e905"><strong>FEATURE</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e909"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" rowspan="6" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e901 ">Integrations—API Connectors</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e905 ">Facebook Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e909 ">
              <ul>
                <li>DMA (Designated Market Area) breakdown is now supported for more granular
                  geographic performance analysis.</li>

                <li>You can now apply <code>Ad Account Default Settings</code> within
                  Attribution Settings, mirroring the configuration in Facebook. </li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e905 ">Facebook Insights</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e909 ">Page Followers is now supported for tracking audience growth.</td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e905 ">Google Search Ads360</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e909 ">Geo location breakdown is now supported, along with DMA metro code for enhanced
              audience and performance analysis. </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e905 ">Instagram by Facebook</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e909 ">
              <p>Reels media object type is now supported. </p>
              <p>Use these available metrics to
                measure engagement and distribution:</p>
              <ul>
                <li>Plays</li>

                <li>Reach</li>

                <li>Likes</li>

                <li>Comments</li>

                <li>Shares</li>

                <li> Saved</li>

                <li>Total Interactions (sum of likes, comments, shares, and saves)</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e905 ">LinkedIn Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e909 ">Average Frequency is now available. Calculated as impressions divided by reach
              to show how often ads are seen by the same audience. </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e905 ">X Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e894 d47471e909 ">DMA breakdown is now supported for regional campaign reporting.</td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="3" style="text-align:left;vertical-align:top;" id="d47471e1032"><strong>October '25</strong></th>
          </tr>
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e1039"><strong>KEY JOB AREA</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e1043"><strong>FEATURE</strong></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d47471e1047"><strong>Change or Update</strong></th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" rowspan="7" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1039 ">Integrations—API Connectors</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1043 ">Facebook Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1047 ">Omni Events are now supported, providing unified event-level data across
              Facebook event types for more complete conversion tracking.</td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1043 ">Google Ads + YouTube Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1047 ">Age and Gender breakdowns are now supported. These demographics support more
              precise audience insights.</td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1043 ">Pinterest Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1047 ">
              <p>Use these supported metrics to measure video distribution and compare paid
                versus organic video start: </p>
              <ul>
                <li>Reach</li>

                <li>Frequency</li>

                <li>Paid_Video_Starts</li>

                <li>Organic_Video_Starts</li>

                <li>Combine_Video_Start</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1043 ">Reddit Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1047 ">Now supports Location breakdowns by country for geographic performance
              analysis.</td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1043 ">Snapchat Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1047 ">
              <p>Use these new supported fields to track conversions and lower-funnel
                engagement: </p>
              <ul>
                <li>Paid Reach</li>

                <li>Purchases</li>

                <li>Purchases Value</li>

                <li>Landing Page Views</li>

                <li>Adds to Cart</li>

                <li>Profile Clicks</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1043 ">Sprout</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1047 ">
              <p>Use these new supported fields to analyze story and video performance:</p>
              <ul>
                <li>Reach</li>

                <li>Story Taps Back</li>

                <li>Story Taps Forward</li>

                <li>Story Exits</li>

                <li>Story Replies</li>

                <li>Poll Votes</li>

                <li>Estimated Minutes Watched</li>

                <li>Subscribers Gained from Video</li>

                <li>Video Added to Playlists</li>

                <li>Subscribers Lost from Video</li>

                <li>Average Video Time Watched</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1043 ">TikTok Ads</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1047 ">
              <p>Use these new supported fields to measure view depth and completed payments: </p>
              <ul>
                <li>Avg. play time per video view</li>

                <li>Avg. watch time per video view</li>

                <li>6 Sec Focused Views</li>

                <li>Total Complete Payments</li>

                <li>Total Complete Payments Value</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="KEY JOB AREA" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1039 ">Platform Enhancements</td>

            <td data-label="FEATURE" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1043 ">Currency Support</td>

            <td data-label="Change or Update" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d47471e1032 d47471e1047 ">Caribbean Guilder (XCG) is now supported for reporting and spend
              calculations.</td>

          </tr>
        </tbody>
      </table>