Account Analytics measures page views and user activity.
Page Views counts every time a user loads a published page. The dashboard shows you which collections are viewed most. You can also monitor:
- Page views for both licensed and anonymous users. Anonymous users can be users that open dashboard pages shared with them via Share & Embed.
- When a page is refreshed or clicked.
- Each time a page is shown.
Active Users counts unique users that performed actions during a selected time period. To be an active user, the user must perform one of the following actions:
- Log in to Marketing Cloud Intelligence
- View a page
- Switch accounts or workspaces.
Note If an entity is deleted, for example a dashboard page is deleted, the deleted entity is
still measured in the report, but you can’t see it in the breakdowns.