---
schema_version: "1"
id: da37e8efc2df42da3c3721229e5e4e5f860f0a0ebc0f52999e96b0f1f12be1a5
title: Account Analytics Metrics in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_getstarted_manage_acc_analytics_metrics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_getstarted_manage_acc_analytics_metrics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e5f8a7a63b6af69666c8410bdb15254abe703b2b9339b5c1d14528e650302ec9
description: Account Analytics measures page views and user activity.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Account Analytics Metrics in Marketing Cloud Intelligence

Account Analytics measures page views and user activity.

Page Views counts every time a user loads a published page. The dashboard shows you which collections are viewed most. You can also monitor:

- Page views for both licensed and anonymous users. Anonymous users can be users that open dashboard pages shared with them via Share & Embed.
- When a page is refreshed or clicked.
- Each time a page is shown.

Active Users counts unique users that performed actions during a selected time period. To be an active user, the user must perform one of the following actions:

- Log in to Marketing Cloud Intelligence
- View a page
- Switch accounts or workspaces.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-salesforce_datorama-264-0-0-production-enus/d38a342d-dd4a-4af8-8343-f372280a75dd/images/icon_note.png)

Note If an entity is deleted, for example a dashboard page is deleted, the deleted entity is still measured in the report, but you can’t see it in the breakdowns.