Transformation groups allow you to classify attributes of entities, such as sites, campaigns, or products, so you can filter information.
When creating a transformation group, you choose which entity instances you’re including. These entities can be grouped:
- Campaigns
- Conversion tags
- Products
- Sites
- Social elements
- Web analytics sites
- Create a Transformation Group
Create a transformation group to classify entities together. - Transformation Group Use Cases
Transformation groups are used in different ways, for example to filter by a group of campaigns. These use cases show how to set up specific transformation groups and their results.