---
schema_version: "1"
id: 6b636414a42861a857098392ce7c60143a10670a7356d2be9a02f57f45e4590e
title: Transformation Groups
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_transform_group.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_transform_group.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: df6f51ef05e3b8596d2cc0a393ecc243d2e550bfe2d8b12b617286e0261fab64
description: Transformation groups allow you to classify attributes of entities, such as sites, campaigns, or products, so you can filter information.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Transformation Groups

Transformation groups allow you to classify attributes of entities, such as sites, campaigns, or products, so you can filter information.

When creating a transformation group, you choose which entity instances you’re including. These entities can be grouped:

- Campaigns
- Conversion tags
- Products
- Sites
- Social elements
- Web analytics sites

- **[Create a Transformation Group](https://help.salesforce.com/s/articleView?id=mktg.dato_data_transform_group_create.htm&release=264.0.0&type=5)**  
    Create a transformation group to classify entities together.
- **[Transformation Group Use Cases](https://help.salesforce.com/s/articleView?id=mktg.dato_data_transform_group_uses.htm&release=264.0.0&type=5)**  
    Transformation groups are used in different ways, for example to filter by a group of campaigns. These use cases show how to set up specific transformation groups and their results.