MediaMath is a Demand-Side Platform (DSP) that provides advertisers and marketers with tools to buy ads online through a single interface.
- Channel: Display
- Data Stream Type: Ads
- Data Lagging: 1 Day
Prerequisites
To connect to the MediaMath connector, provide a valid username and password.
Details
If you get an error in Funnel saying you are missing permission for a metric, check your permissions in the UI following the instructions here and then reconnect your data source in Funnel.
General Setup
After entering your credentials, select the relevant profile you want to retrieve data for.
Extended Properties
- Get Conversions Data- Select this checkbox to retrieve conversion data. This checkbox is
selected by default. The following fields are added and mapped to the conversion tag data
stream type:
- Total Conversions
- Post Impression Conversions
- Post Click Conversions
- Include Additional Cost Data- Select this checkbox to retrieve additional cost data. The
following fields are added and mapped to the ads data stream type:
- Adserving Cost
- Billed Spend
- Pmp No Opto Fee
- Get Video Metrics- Select this checkbox to retrieve video data. The following fields are
added and mapped to the ads data stream type:
- Video Unmutes
- Video Skips
- Video Plays
- Video Pauses
- Video Mutes
- Video Fully Played
- Video Full Screens
- Video Completions 75%
- Video Completions 50%
- Video Completions 25%
- Video Companion Clicks
How to QA Your Data
- Create the desired report in the MediaMath platform for the required date range.
- Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
- Create a Report/Table Widget/Pivot Table within Marketing Cloud Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they’re aligned.