---
schema_version: "1"
id: 6450597b484d3d55fa3b36a7ea8a3a5d5bdbbd74e7709087fe9081c1ae3fe77f
title: MediaMath API Connector
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_mediamath.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_mediamath.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9417a325ad9c08a655549400bda0b84177f548d67195d1ca9fef1f22cc9c4eae
description: MediaMath is a Demand-Side Platform (DSP) that provides advertisers and marketers with tools to buy ads online through a single interface.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# MediaMath API Connector

MediaMath is a Demand-Side Platform (DSP) that provides advertisers and marketers with tools to buy ads online through a single interface.

- Channel: Display
- Data Stream Type: Ads
- Data Lagging: 1 Day

## Prerequisites

To connect to the MediaMath connector, provide a valid username and password.

## Details

If you get an error in Funnel saying you are missing permission for a metric, check your permissions in the UI following the instructions [here](https://help.funnel.io/en/articles/4359310-mediamath-permissions-for-the-margin-metric) and then reconnect your data source in Funnel.

## General Setup

After entering your credentials, select the relevant profile you want to retrieve data for.

## Extended Properties

- Get Conversions Data- Select this checkbox to retrieve conversion data. This checkbox is selected by default. The following fields are added and mapped to the conversion tag data stream type:
    - Total Conversions
    - Post Impression Conversions
    - Post Click Conversions
- Include Additional Cost Data- Select this checkbox to retrieve additional cost data. The following fields are added and mapped to the ads data stream type:
    - Adserving Cost
    - Billed Spend
    - Pmp No Opto Fee
- Get Video Metrics- Select this checkbox to retrieve video data. The following fields are added and mapped to the ads data stream type:
    - Video Unmutes
    - Video Skips
    - Video Plays
    - Video Pauses
    - Video Mutes
    - Video Fully Played
    - Video Full Screens
    - Video Completions 75%
    - Video Completions 50%
    - Video Completions 25%
    - Video Companion Clicks

## How to QA Your Data

1. Create the desired report in the MediaMath platform for the required date range.
2. Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
3. Create a Report/Table Widget/Pivot Table within Marketing Cloud Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
4. Compare the Measurement Totals and make sure they’re aligned.