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Create a Google Ads Custom Data Stream in Marketing Cloud Intelligence

To create and manage Google Ads reports, create a Google ads data stream.

Required Editions

User Permissions Needed
To create an API data stream: Admin

To create a Google Ads API data stream, you need:

  • A valid username and password with API permissions for each account you want to pull data for.
  1. On the Connect and Mix tab, expand Data Streams.
  2. Click Add New.
  3. Select the Google Ads Custom connector.
  4. In the General section, select the account that you want to pull data for.
  5. To add a new data source authentication, click Add New and enter your Google Ads Custom credentials.
  6. Set the time period for the initial data fetch. You can process data up to the past 180 days.
  7. In the Extended Properties section, select the data stream type, for example, Ads or Conversion Tag. You can select only one data stream type per Google Ads Custom API data stream.
  8. To change the mapping, click Mapping. Otherwise, you can always access mapping by selecting Map to Model at the bottom of the Create New Stream page.
  9. To define advanced settings, at the bottom of the screen, select Advanced Settings.
  10. Click Create.
  11. Quality check your data:
    1. Create a report in the Google Ads platform for the required date.
    2. Process the relevant data stream in Marketing Cloud Intelligence filtered to the same date range.
    3. Create an identical report or pivot table in Marketing Cloud Intelligence with the same date range, dimensions, and measurements.
    4. Compare the measurement totals to make sure that they’re aligned.