---
schema_version: "1"
id: f5fbe38bad758b8a780f81863ecda384b1568ed67caf87d32928e0565ca3d9f9
title: Create a Google Ads Custom Data Stream in Marketing Cloud Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/dato_data_streams_api_connect_gads_custom_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_gads_custom_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: caa8b7f14ca6684ff3126fdc5faeeaea03c287642ac15c5d4de88e964e7a7837
description: To create and manage Google Ads reports, create a Google ads data stream.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Create a Google Ads Custom Data Stream in Marketing Cloud Intelligence

To create and manage Google Ads reports, create a Google ads data stream.

### Required Editions

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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d42909e38">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d42909e38 ">To create an API data stream:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d42909e38 ">Admin</td>

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To create a Google Ads API data stream, you need:

- A valid username and password with API permissions for each account you want to pull data for.

1. On the **Connect and Mix** tab, expand **Data Streams**.
2. Click **Add New**.
3. Select the **Google Ads Custom** connector.
4. In the **General** section, select the account that you want to pull data for.
5. To add a new data source authentication, click **Add New** and enter your Google Ads Custom credentials.
6. Set the time period for the initial data fetch. You can process data up to the past 180 days.
7. In the **Extended Properties** section, select the data stream type, for example, Ads or Conversion Tag. You can select only one data stream type per Google Ads Custom API data stream.
8. To change the mapping, click **Mapping**. Otherwise, you can always access mapping by selecting **Map to Model** at the bottom of the **Create New Stream** page.
9. To define advanced settings, at the bottom of the screen, select **Advanced Settings**.
10. Click **Create**.
11. Quality check your data:
    1. Create a report in the Google Ads platform for the required date.
    2. Process the relevant data stream in Marketing Cloud Intelligence filtered to the same date range.
    3. Create an identical report or pivot table in Marketing Cloud Intelligence with the same date range, dimensions, and measurements.
    4. Compare the measurement totals to make sure that they’re aligned.