Salesforce Docs Portal

Create an Amazon Vendor Brand Analytics Data Stream in Marketing Cloud Intelligence

Connect your Amazon Vendor Brand Analytics data to Marketing Cloud Intelligence to pull in customer purchase data.

Required Editions

User Permissions Needed
To create an API data stream: Admin
To authenticate with Marketing Cloud Intelligence: Admin in Amazon Seller Central
  1. On the Connect & Mix tab, expand Data Streams.
  2. Click Add New.
  3. Select the Amazon Vendor Brand Analytics connector.
  4. In the General section, add an authentication. Before creating a connection, make sure that you’re logged in to Amazon Vendor Central to avoid a longer authentication process.
  5. In the Authentication Properties window, from the Marketplace location dropdown, select the location of your store or marketplace. You can have one marketplace per data stream. If you’re using more than one marketplace in your account, create a data stream for each marketplace. You can create as many data streams as needed.
  6. Click Next.
  7. Enter your Amazon Vendor Central credentials. Amazon sometimes requests your approval to share some of your data with Marketing Cloud Intelligence.
  8. To change the mapping, at the bottom of the Create New Stream page, select Map to Model.
  9. To apply advanced settings, at the bottom of the Create New Stream page, select Advanced Settings.
  10. Click Create.
  11. Quality check your data.
    1. Create a report in the Amazon Vendor Central platform for the date range. On the Reports tab, select Brand Analytics Reports and then select Sales Diagnostics.
    2. Process the relevant data stream in Marketing Cloud Intelligence for the same date range.
    3. Create a report, table widget, or pivot table in Marketing Cloud Intelligence containing the same dimensions and measurements for the same report and date range.
    4. Compare the measurement totals to make sure that they align.