Add Users to a Business Unit

When you create your first business unit, users with the required Marketing Cloud Admin or Marketing Cloud Manager permission set are automatically added as members. For the second business unit and any additional business units you create, you can manually add users with one of the required permission sets. Only the users who you add to a business unit can use segments, flows, personalization, and Marketing Performance Intelligence, and activate flows in campaigns within the business unit.

Required Editions

View supported editions.

User Permissions Needed
To add users to business units:	Marketing Cloud Admin permission set

Capability	Marketer-Standard	Marketer-ReadOnly
View campaigns and content	Yes	Yes
Create and edit campaigns	Yes	No
Activate flows in campaigns	Yes	No
Access marketing CMS workspaces	Yes	No
View performance dashboards	Yes	Yes

From Setup, in the Quick Find box, enter Business Units and select it.
From the Business Units page, select a business unit.
From the selected business unit's settings page, click Add Users.
Select the users that you want to add to the business unit and click Next.
Assign one of these roles to each of the selected users.
- Marketer-Standard: Only users with the Marketing Cloud Admin or Marketing Cloud Manager permission sets can be added in this role. Only members with this role can activate flows in campaigns in the business unit. In the marketing workspaces of the business unit, these users have the Content Manager role and can create, edit, view, and publish content in the workspace.
  
  Note You can't add the user as a Marketer-Standard member if the permission set is assigned through a permission set group or if the user has a custom permission set, including a clone of a supported standard permission set. See Assign Permission Sets.
- Marketer-ReadOnly: Members with this role can't activate campaigns in the business unit. They can send promotional messages and view performance dashboards. They don't have access to the marketing workspaces in the business unit. You can provide this role to non-marketing users, such as sales reps and other Salesforce users. See Distributed Marketing and Alerts.
Confirm that each user that you selected has a required permission set, and then click Next. If a user doesn't qualify, assign a required permission set and repeat steps 1–4. See Assign Permission Sets.
To save your changes, click Done.

In the marketing workspaces of the business unit, users with the Marketer-Standard role get the Content Manager role and can create, edit, view, and publish content in the workspace. Users with the Marketer-ReadOnly role don't have access to the marketing workspaces in the business unit.

To increase a member's access to a workspace, add them as a contributor to the workspace, and assign them the Content Admin role. You can't decrease a member's access to CMS workspaces. See Manage User Access.

Edit User Roles in a Business Unit

To adjust their access to the business unit's marketing CMS workspaces and ability to activate campaigns, change the user’s role. You can only assign the Marketing-Standard role to users with the Marketing Cloud Manager or Marketing Cloud Admin permission set.

From Setup, in the Quick Find box, enter Business Units and select it.
From the Business Units page, select a business unit.
In the Business Unit Members section, select one or more members.
Click the dropdown menu and select Edit Role for a single user or Edit Roles for multiple users.
In the Edit User Roles dialog box, change the role for each user.
Save your changes.