Permission to Create Target Audience for Promotions

Use B2B Referral Management to target promotions towards all partners or specific partner groups. Filter accounts in the org by selecting all advocates or campaign that consists of the accounts you want to target. Provide channel managers the permission to create campaigns in the org.

Required Editions

Available in: Lightning Experience
Available in: Enterprise, Performance, Unlimited, and Developer Editions with Referral Marketing
Available in: Enterprise, Performance, and Unlimited Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login. Learn more about Referral Marketing with Partner Ecosystem management.

Provide Permission to Create Campaigns and Add Campaign Members

Business Requirement Action
Create a campaign
  • Edit access on campaigns
  • Marketing User selected in User Details
Add accounts as campaign members
  • Read access on campaigns
  • Edit access on campaigns
  • Marketing User selected in User Details

If an external system filters and groups your partners, you can help the channel managers by adding accounts as campaign members. To add campaign members:

  • Map the filtered partner group to accounts in the org.
  • Add the filtered accounts as members by using reports or the Data Import Wizard.