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Use Your Customer ID as a Party Identifier

By default, the Marketing Cloud Personalization bundle maps the Profile ID to the Data 360 Individual ID. Personalization also connects the Salesforce Marketing Cloud contact key to the party identification number. To unify profiles for identity resolution, use your own Customer ID as the party identifier in Marketing Cloud Personalization and Data 360.

Required Editions

Available in: All Editions supported by Data 360. See Data 360 edition availability.
User Permissions Needed
To map data

Permission set:

  • Data Cloud Architect
  1. Select the mapping between Salesforce Marketing Cloud Contact Key and Party Identification.IdentificationNumber, and click Delete.
  2. Map your party identifier (for example, External User ID) to Party Identification.IdentificationNumber. Ensure that the External User ID contains the customer’s unique party identifiers.
    MCP mapping

See Also