Create an SMS Journey in Journey Builder

With the data extension located and content reviewed, Cumulus can now build the SMS campaign.

1. In Marketing Cloud Engagement, go to Journey Builder.
2. Click Create New Journey.
3. Select Multi-Step Journey and then click Create.
4. For the entry source, drag a Data Extension activity to the canvas.
5. Click the data extension activity and select Modified Account
6. To ensure a contact is opted into SMS, follow these steps.
   1. Click Edit from Filter Contacts
   2. From the Attribute list under MobileConnect Data, select MobileConnect Demographics, then select Status.
   3. Drag Status to the canvas and click the pencil icon. 
   4. Set Status so that it equals Active and click Done
      
   5. Click Summary and then click Done.
7. Now we can create an SMS message directly in Journey Builder.
   1. Drag an SMS activity to the interface.
   2. Click the SMS activity and click New Message.
   3. Under Message Definition, add your message. For example, for this campaign:

      <script runat="server">
          Platform.Load("core","1");
        
        //Get First Name from Data Extension
        var First_Name = Platform.Recipient.GetAttributeValue("FirstName");
        Variable.SetValue("@First_Name", First_Name);
      
        //Get and Parse JSON Block from Data Extension
        var JSONblock = Platform.Recipient.GetAttributeValue("Loyalty_Program_Member");
        var JSONObj = Platform.Function.ParseJSON(JSONblock);
      
        //Read JSON Block variables
        Variable.SetValue("@program_name", JSONObj[0]["program_name"]);
        Variable.SetValue("@loyalty_tier", JSONObj[0]["Loyalty_Member_Tier"][0]["loyalty_tier"]);
      
      </script>
      Congrats, %%=v(@First_Name)=%%!! Your %%=v(@program_name)=%% loyalty status level has changed to
      %%=v(@loyalty_tier)=%%!

   4. From the dropdown, select a code type and click Save.
8. Under Message Configuration, click Edit from the section.
   1. Select the code the message can be sent from and an optional From Name.
   2. Click Delivery Options.
   3. Read and agree to the Opt-Out Availability Policy.
   4. Confirm subscriber opt-in from a keyword. If users are already unsubscribed from a keyword, this action doesn’t resubscribe them.
   5. Set a blockout window when you don’t want the text message to be sent. 
   6. Click Summary.
   7. To check how subscribers see the message, click Subscriber Preview.
   8. Click Done.
9. Click Set Schedule and select the start date, time, and time zone. For this campaign, select every 1 day, repeating Daily, and Never ending.
   
10. Click Contact Evaluation and select Evaluate new records only.
    1. For the first run, evaluate All records in the file.
    2. Click Summary and then click Done.
11. Review the journey, and click Save.
12. To ensure that all information has been completed, click Validate.
13. Test the journey and then click Activate when ready.