---
schema_version: "1"
id: 24be8868a163a9fe3915c4142a428283c1508100e20c5aa0e513e1edcf74a0f2
title: Create an SMS Journey in Journey Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_relatt_uc1_step4.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_relatt_uc1_step4.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bd39288819051c759a223f44ff024eca50f6390a114662555d06304ac1b8ee29
description: With the data extension located and content reviewed, Cumulus can now build the SMS campaign.
products:
  - Data 360
release: "264"
---
# Create an SMS Journey in Journey Builder

With the data extension located and content reviewed, Cumulus can now build the SMS campaign.

You can build this campaign in Journey Builder.

1. In Marketing Cloud Engagement, go to **Journey Builder**.
2. Click **Create New Journey**.
3. Select **Multi-Step Journey** and then click **Create**.
4. For the entry source, drag a **Data Extension** activity to the canvas.
5. Click the **data extension activity** and select **Modified Account**
6. To ensure a contact is opted into SMS, follow these steps.
    1. Click **Edit** from **Filter Contacts**
    2. From the Attribute list under MobileConnect Data, select **MobileConnect Demographics**, then select **Status**.
    3. Drag **Status** to the canvas and click the pencil icon.
    4. Set Status so that it equals **Active** and click **Done**
        
        ![sms filter](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/CDP_SMSFilter.jpg)
    5. Click **Summary** and then click **Done**.
7. Now we can create an SMS message directly in Journey Builder.
    1. Drag an **SMS** activity to the interface.
    2. Click the **SMS** activity and click **New Message**.
    3. Under Message Definition, add your message. For example, for this campaign:
        
        ```html
        <script runat="server">
            Platform.Load("core","1");
          
          //Get First Name from Data Extension
          var First_Name = Platform.Recipient.GetAttributeValue("FirstName");
          Variable.SetValue("@First_Name", First_Name);
        
          //Get and Parse JSON Block from Data Extension
          var JSONblock = Platform.Recipient.GetAttributeValue("Loyalty_Program_Member");
          var JSONObj = Platform.Function.ParseJSON(JSONblock);
        
          //Read JSON Block variables
          Variable.SetValue("@program_name", JSONObj[0]["program_name"]);
          Variable.SetValue("@loyalty_tier", JSONObj[0]["Loyalty_Member_Tier"][0]["loyalty_tier"]);
        
        </script>
        Congrats, %%=v(@First_Name)=%%!! Your %%=v(@program_name)=%% loyalty status level has changed to
        %%=v(@loyalty_tier)=%%!
        ```
    4. From the dropdown, select a code type and click **Save**.
8. Under Message Configuration, click **Edit** from the section.
    1. Select the **code** the message can be sent from and an optional **From Name**.
    2. Click **Delivery Options**.
    3. Read and agree to the Opt-Out Availability Policy.
    4. Confirm subscriber opt-in from a keyword. If users are already unsubscribed from a keyword, this action doesn’t resubscribe them.
    5. Set a blockout window when you don’t want the text message to be sent.
    6. Click **Summary**.
    7. To check how subscribers see the message, click **Subscriber Preview**.
    8. Click **Done**.
9. Click **Set Schedule** and select the start date, time, and time zone. For this campaign, select every **1** day, repeating **Daily**, and **Never** ending.
    
    ![Set Journey Schedule](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/LoyaltySMSJourney.jpg)
10. Click **Contact Evaluation** and select **Evaluate new records only**.
    1. For the first run, evaluate **All records in the file**.
    2. Click **Summary** and then click **Done**.
11. Review the journey, and click **Save**.
12. To ensure that all information has been completed, click **Validate**.
13. Test the journey and then click **Activate** when ready.

The campaign is ready for customers.