Summary of activation types, publish schedules, and supported activation
targets.
| Activation Type |
Publish Schedule |
Supported Activation Targets |
| Standard Segment (Standard publish) |
12 hrs, 24 hrs |
- Marketing Cloud Engagement (MCE)
- Marketing Cloud Personalization
- File Storage (S3 (Legacy), Amazon S3, SFTP, Google Cloud Storage, Microsoft
Azure)
- B2C Commerce
- Data 360 Loyalty
- Data 360 (create an activation-triggered flow to connect to any external API
based destination.)
- External Activation Platforms, such as Google Ads, Meta, etc.
|
| Standard Segment (Rapid publish) |
1 hr, 4 hrs |
- Marketing Cloud Engagement (MCE)
- File Storage (S3 (Legacy), Amazon S3, SFTP, GCS, Azure)
- Data 360 (create an activation-triggered flow to connect to any external API
based destination.)
|
| Waterfall Segment |
12 hrs, 24 hrs |
- Marketing Cloud Engagement (MCE)
- Marketing Cloud Personalization
- File Storage (S3 (Legacy), Amazon S3, SFTP, Google Cloud Storage, Microsoft
Azure)
- B2C Commerce
- Data 360
- Data 360 Loyalty
- External Activation Platforms, such as Google Ads, Meta, etc.
|
| Dynamic Segment |
Not applicable (API only) |
None - Can't publish to activation targets |
| Real-Time Segment |
Not applicable (millisecond response) |
Real-time data graph only |
| Streaming DMO |
Not applicable |
- Meta Conversion API Platform
- LinkedIn Conversion API Platform
- TikTok Conversion API Platform
|
| Batch DMO |
Not applicable |
- Marketing Cloud Engagement (MCE)
- File Storage (S3 (Legacy), Amazon S3, SFTP, Google Cloud Storage, Microsoft
Azure)
- Data 360 (create an activation-triggered flow to connect to any external API
based destination.)
|
| API Activation |
24 hrs |
- Marketing Cloud Engagement (MCE)
- File Storage (S3(Legacy), Amazon S3, SFTP, Google Cloud Storage, Microsoft
Azure)
- Data 360
- External Activation Platforms, such as Google Ads, Meta, etc.
|
