---
schema_version: "1"
id: cfce310736cc144e269c98cff7e49974a5e34fef744a612e65f81193be6e2c8b
title: Activation Type and Target Compatibility
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_publish_schedule_activation_target_compatibility.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_publish_schedule_activation_target_compatibility.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e831c4d422aae702c5ebd7f463630faf51e25d9738b3e788fc3018748e499f80
description: Summary of activation types, publish schedules, and supported activation targets.
products:
  - Data 360
release: "264"
---
# Activation Type and Target Compatibility

Summary of activation types, publish schedules, and supported activation targets.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:31.25%">
          <col style="width:31.25%">
          <col style="width:37.49999999999999%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d50918e40">Activation Type</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d50918e43">Publish Schedule</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d50918e46">Supported Activation Targets</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Activation Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e40 ">Standard Segment (Standard publish)</td>

            <td data-label="Publish Schedule" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e43 ">12 hrs, 24 hrs</td>

            <td data-label="Supported Activation Targets" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e46 ">
              <ul>
                <li>Marketing Cloud Engagement (MCE)</li>

                <li>Marketing Cloud Personalization</li>

                <li>File Storage (S3 (Legacy), Amazon S3, SFTP, Google Cloud Storage, Microsoft
                  Azure)</li>

                <li>B2C Commerce</li>

                <li>Data 360 Loyalty</li>

                <li>Data 360 (create an activation-triggered flow to connect to any external API
                  based destination.)</li>

                <li>External Activation Platforms, such as Google Ads, Meta, etc.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Activation Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e40 ">Standard Segment (Rapid publish)</td>

            <td data-label="Publish Schedule" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e43 ">1 hr, 4 hrs</td>

            <td data-label="Supported Activation Targets" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e46 ">
              <ul>
                <li>Marketing Cloud Engagement (MCE)</li>

                <li>File Storage (S3 (Legacy), Amazon S3, SFTP, GCS, Azure)</li>

                <li>Data 360 (create an activation-triggered flow to connect to any external API
                  based destination.)</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Activation Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e40 ">Waterfall Segment</td>

            <td data-label="Publish Schedule" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e43 ">12 hrs, 24 hrs</td>

            <td data-label="Supported Activation Targets" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e46 ">
              <ul>
                <li>Marketing Cloud Engagement (MCE)</li>

                <li>Marketing Cloud Personalization</li>

                <li>File Storage (S3 (Legacy), Amazon S3, SFTP, Google Cloud Storage, Microsoft
                  Azure)</li>

                <li>B2C Commerce</li>

                <li>Data 360</li>

                <li>Data 360 Loyalty</li>

                <li>External Activation Platforms, such as Google Ads, Meta, etc.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Activation Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e40 ">Dynamic Segment</td>

            <td data-label="Publish Schedule" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e43 ">Not applicable (API only)</td>

            <td data-label="Supported Activation Targets" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e46 ">None - Can't publish to activation targets</td>

          </tr>
          <tr class="">
            <td data-label="Activation Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e40 ">Real-Time Segment</td>

            <td data-label="Publish Schedule" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e43 ">Not applicable (millisecond response)</td>

            <td data-label="Supported Activation Targets" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e46 ">Real-time data graph only</td>

          </tr>
          <tr class="">
            <td data-label="Activation Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e40 ">Streaming DMO</td>

            <td data-label="Publish Schedule" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e43 ">Not applicable</td>

            <td data-label="Supported Activation Targets" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e46 ">
              <ul>
                <li>Meta Conversion API Platform</li>

                <li>LinkedIn Conversion API Platform</li>

                <li>TikTok Conversion API Platform</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Activation Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e40 ">Batch DMO</td>

            <td data-label="Publish Schedule" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e43 ">Not applicable</td>

            <td data-label="Supported Activation Targets" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e46 ">
              <ul>
                <li>Marketing Cloud Engagement (MCE)</li>

                <li>File Storage (S3 (Legacy), Amazon S3, SFTP, Google Cloud Storage, Microsoft
                  Azure)</li>

                <li>Data 360 (create an activation-triggered flow to connect to any external API
                  based destination.)</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Activation Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e40 ">API Activation</td>

            <td data-label="Publish Schedule" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e43 ">24 hrs</td>

            <td data-label="Supported Activation Targets" class="slds-cell-wrap" style="vertical-align:top;" headers="d50918e46 ">
              <ul>
                <li>Marketing Cloud Engagement (MCE)</li>

                <li>File Storage (S3(Legacy), Amazon S3, SFTP, Google Cloud Storage, Microsoft
                  Azure)</li>

                <li>Data 360</li>

                <li>External Activation Platforms, such as Google Ads, Meta, etc.</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>