Cumulus Bank and Financial Services wants to use MobilePush to send an app notification to customers who have reached Gold loyalty status, and they're eligible to redeem a $100 gift card from their favorite food delivery service.
Let's review the solution steps for this campaign.
Establish Campaign Requirements
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Identify campaign goals
- Send an app notification when a customer's reward status changes to Gold.
- As a reward for becoming a Gold member, inform customers of the redeemable gift card.
- The campaign is ongoing, regularly adding customers who meet the criteria.
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Identify personalization components
- The app message includes the customer's first name, previous loyalty status, new loyalty status, and the gift card reward bonus.
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Identity audience and data sources
- Active customers whose loyalty level has changed in the past 7 days.
- Unified Individual, Loyalty Program Member, and Loyalty Member Tier data sources.
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Gather campaign materials
- Compose the copy for the app message in Marketing Cloud Engagement.