---
schema_version: "1"
id: 469b89aadabd7361abf704e157bf23a72becb5349dbc5df4b6f3304459a70b9b
title: "Use Case 2: Loyalty Status App Push Notification"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_mobile_push_use_case.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_mobile_push_use_case.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 057ab68cc8381a52d64386a0777992ece1e68ef5b0b725891477bb3df24c6d68
description: Cumulus Bank and Financial Services wants to use MobilePush to send an app notification to customers who have reached Gold loyalty status, and they're eligible to redeem a $100 gift card from their favorite food delivery service.
products:
  - Data 360
release: "264"
---
# Use Case 2: Loyalty Status App Push Notification

Cumulus Bank and Financial Services wants to use MobilePush to send an app notification to customers who have reached Gold loyalty status, and they're eligible to redeem a $100 gift card from their favorite food delivery service.

Let's review the solution steps for this campaign.

## Establish Campaign Requirements

- **Identify campaign goals**
    - Send an app notification when a customer's reward status changes to Gold.
    - As a reward for becoming a Gold member, inform customers of the redeemable gift card.
    - The campaign is ongoing, regularly adding customers who meet the criteria.
- **Identify personalization components**
    - The app message includes the customer's first name, previous loyalty status, new loyalty status, and the gift card reward bonus.
- **Identity audience and data sources**
    - Active customers whose loyalty level has changed in the past 7 days.
    - Unified Individual, Loyalty Program Member, and Loyalty Member Tier data sources.
- **Gather campaign materials**
    - Compose the copy for the app message in Marketing Cloud Engagement.