Use existing data extensions from Marketing Cloud Engagement (MCE) and Journey Builder to create paid media advertising campaigns on Data 360. Migrate your first-party data into Data 360 to enhance your paid media strategy.
Required Editions
| Available in: All Editions supported by Data 360. See Data 360 edition availability. |
| Available with add-on license: Advertising Audiences |
About this Guide
Use this guide to migrate your Marketing Cloud Ad Audiences to Data 360, and incorporate paid media activation into your Marketing Cloud journeys.
This multi-step solution includes multiple roles and permission sets to complete steps in Data 360 and Marketing Cloud. Bookmark this page or keep it open in a separate window to refer to this topic.
Products or Features
- Data 360 with an Advertising Audience license
- Marketing Cloud Engagement
- Marketing Cloud Advertising
Permissions
- Marketing Cloud Ad Studio Admin
- Data Cloud Architect permission set
- Data Cloud Activation Manager permission set
Prerequisites
- Active Marketing Cloud Engagement org with Data Extensions
- Data 360 provisioned and connected
- Paid media platform accounts (Google Ads, Meta, LinkedIn, and so forth)
- Marketing Cloud connector enabled in Data Cloud Setup
- Use Case: Enhance Paid Media Campaigns with First-Party Data
A marketing team wants to activate their existing MCE Data Extensions to paid media channels for more targeted advertising campaigns. They need to ingest their MCE data into Data Cloud, create audience segments in Data Cloud, and activate the segments to platforms such as Google Ads and Meta. - Understanding the Ad Activation Report
Here are descriptions for the fields of the report.