---
schema_version: "1"
id: 5449999128fbc6395621c09f5bda0b94df086134e91b01e9fe411f0418c172b9
title: Activate Marketing Cloud Data Extensions to Paid Media Channels
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_mce_migration.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_mce_migration.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d81a32a8c81abc3d4f67761e28e56ba8c17cad1243990de4f86f41837122b667
description: Use existing data extensions from Marketing Cloud Engagement (MCE) and Journey Builder to create paid media advertising campaigns on Data 360. Migrate your first-party data into Data 360 to enhance your paid media strategy.
products:
  - Data 360
release: "264"
---
# Activate Marketing Cloud Data Extensions to Paid Media Channels

Use existing data extensions from Marketing Cloud Engagement (MCE) and Journey Builder to create paid media advertising campaigns on Data 360. Migrate your first-party data into Data 360 to enhance your paid media strategy.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with add-on license: Advertising Audiences</td></tr></tbody></table>

## About this Guide

Use this guide to migrate your Marketing Cloud Ad Audiences to Data 360, and incorporate paid media activation into your Marketing Cloud journeys.

This multi-step solution includes multiple roles and permission sets to complete steps in Data 360 and Marketing Cloud. Bookmark this page or keep it open in a separate window to refer to this topic.

## Products or Features

- Data 360 with an Advertising Audience license
- Marketing Cloud Engagement
- Marketing Cloud Advertising

## Permissions

- Marketing Cloud Ad Studio Admin
- Data Cloud Architect permission set
- Data Cloud Activation Manager permission set

## Prerequisites

- Active Marketing Cloud Engagement org with Data Extensions
- Data 360 provisioned and connected
- Paid media platform accounts (Google Ads, Meta, LinkedIn, and so forth)
- Marketing Cloud connector enabled in Data Cloud Setup

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note Name your Data Extensions consistently and descriptively to ensure easy identification in Data 360. During ingestion, object names have a 40-character limit.

- **[Use Case: Enhance Paid Media Campaigns with First-Party Data](https://help.salesforce.com/s/articleView?id=data.c360_a_mce_migration_configure.htm&release=264.0.0&type=5)**  
    A marketing team wants to activate their existing MCE Data Extensions to paid media channels for more targeted advertising campaigns. They need to ingest their MCE data into Data Cloud, create audience segments in Data Cloud, and activate the segments to platforms such as Google Ads and Meta.
- **[Understanding the Ad Activation Report](https://help.salesforce.com/s/articleView?id=data.c360_a_mce_ad_activation_report.htm&release=264.0.0&type=5)**   
    Here are descriptions for the fields of the report.