Understanding the Ad Activation Report

Here are descriptions for the fields of the report.

Required Editions

Available in: All Editions supported by Data Cloud. See Data Cloud edition availability.
Available with add-on license: Advertising Audiences
Field Name Description
AudienceName The name of the audience.
AudienceEID The Enterprise ID associated with the audience.
AudienceMID The Member ID associated with the audience.
AudienceCreatedBy The ID of the user who created the audience.
AudienceAdAccountId The ad account ID linked to the audience.
AudienceNetwork The advertising network where the audience is used (for example, Facebook or LinkedIn).
AudienceSize The total size of the audience on the advertising network.
AudienceMatchCount The number of matched individuals in the audience.
DataExtensionName The name of the source Data Extension used for the audience.
DataExtensionIsShared Indicates whether the source Data Extension is shared.
MatchingOnEmail Indicates whether the audience is matching based on Email.
MatchingOnPhone Indicates whether the audience is matching based on Phone Number.
MatchingOnMAID Indicates whether the audience is matching based on Mobile Ad ID.
MatchingOnGoogleUID Indicates whether the audience is matching based on Google User ID.
MatchingOnFirst Indicates whether the audience is matching based on First Name.
MatchingOnLast Indicates whether  the audience is matching based on Last Name.
MatchingOnStreet Indicates whether the audience is matching based on Street Address.
MatchingOnCity Indicates whether the audience is matching based on City.
MatchingOnState Indicates whether the audience is matching based on State.
MatchingOnZip Indicates whether the audience is matching based on Zip Code.
MatchingOnCountryCode Indicates whether the audience is matching based on Country Code.
MatchingOnDOB Indicates whether the audience is matching based on Date of Birth.
MatchingOnGender Indicates whether the audience is matching based on Gender.
MatchingOnOther Indicates whether the audience is mapped using other, non-standard identifiers.
Note
Note If the MatchingOnOther field is true, the audience uses one or more of these user types for matching:
  • Facebook User ID
  • App User ID
  • Twitter ID or Handle
  • Contact Key
  • LinkedIn Company Name, Website, Email Domain, Page URL, or Stock Symbol
  • SnapChat Mobile ID