---
schema_version: "1"
id: 9ea22da6cdf59110acaa5ed620ba074ab2065159011907f0f45fe4dbdeabd0dc
title: Understanding the Ad Activation Report
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_mce_ad_activation_report.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_mce_ad_activation_report.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 193307d5a31eb85422e2810c8b42743d12f98d986c81488a798e13d766468027
description: Here are descriptions for the fields of the report.
products:
  - Data 360
release: "264"
---
# Understanding the Ad Activation Report 

Here are descriptions for the fields of the report.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data Cloud. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data Cloud edition availability</a>.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with add-on license: Advertising Audiences</td></tr></tbody></table>

 
| Field Name | Description |
| --- | --- |
| AudienceName | The name of the audience. |
| AudienceEID | The Enterprise ID associated with the audience. |
| AudienceMID | The Member ID associated with the audience. |
| AudienceCreatedBy | The ID of the user who created the audience. |
| AudienceAdAccountId | The ad account ID linked to the audience. |
| AudienceNetwork | The advertising network where the audience is used (for example, Facebook or LinkedIn). |
| AudienceSize | The total size of the audience on the advertising network. |
| AudienceMatchCount | The number of matched individuals in the audience. |
| DataExtensionName | The name of the source Data Extension used for the audience. |
| DataExtensionIsShared | Indicates whether the source Data Extension is shared. |
| MatchingOnEmail | Indicates whether the audience is matching based on Email. |
| MatchingOnPhone | Indicates whether the audience is matching based on Phone Number. |
| MatchingOnMAID | Indicates whether the audience is matching based on Mobile Ad ID. |
| MatchingOnGoogleUID | Indicates whether the audience is matching based on Google User ID. |
| MatchingOnFirst | Indicates whether the audience is matching based on First Name. |
| MatchingOnLast | Indicates whether  the audience is matching based on Last Name. |
| MatchingOnStreet | Indicates whether the audience is matching based on Street Address. |
| MatchingOnCity | Indicates whether the audience is matching based on City. |
| MatchingOnState | Indicates whether the audience is matching based on State. |
| MatchingOnZip | Indicates whether the audience is matching based on Zip Code. |
| MatchingOnCountryCode | Indicates whether the audience is matching based on Country Code. |
| MatchingOnDOB | Indicates whether the audience is matching based on Date of Birth. |
| MatchingOnGender | Indicates whether the audience is matching based on Gender. |
| MatchingOnOther | Indicates whether the audience is mapped using other, non-standard identifiers. |

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note If the MatchingOnOther field is true, the audience uses one or more of these user types for matching:

- Facebook User ID
- App User ID
- Twitter ID or Handle
- Contact Key
- LinkedIn Company Name, Website, Email Domain, Page URL, or Stock Symbol
- SnapChat Mobile ID