Data Foundation Solution Workflow

Review the solution workflow for integrating your initial data foundation in Marketing Cloud Engagement.

Establish Data Foundation Requirements for Marketing Cloud Engagement	Create Core Activations in Data 360	Link Core Activations to the Marketing Cloud Engagement Contact Model	Use Data from Data 360 Throughout Marketing Cloud Engagement
Identify common content personalization and decisioning attributes used in Journey Builder Determine if you’re implementing a Core Audience Model or a Collective Core Audience Model	Create a segment that represents your full audience in Data 360 Create Data 360 activations of your full audience to Marketing Cloud Engagement Activate commonly used personalization and decisioning attributes	Create Contact Model attribute groups in Marketing Cloud Engagement for each Data 360 activation grouping Link the activated data extensions to the applicable Contact Model attribute group in Marketing Cloud Engagement Create one additional Contact Model attribute group in Marketing Cloud Engagement for ad hoc campaigns	Audience-based journeys (data extensions for journey entry) Event-triggered journeys (API-triggered journey entry)