---
schema_version: "1"
id: f2892c7368c99c1bc4db929883acebfa85a811c989f1ce1d09326a9ae532e9db
title: Data Foundation Solution Workflow
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_mcdf_solution.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_mcdf_solution.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6c0065b5d49299d6e9e117d646791c872fcace22d64ae537732b18d386abee2b
description: Review the solution workflow for integrating your initial data foundation in Marketing Cloud Engagement.
products:
  - Data 360
release: "264"
---
# Data Foundation Solution Workflow

Review the solution workflow for integrating your initial data foundation in Marketing Cloud Engagement.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
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          <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d57247e40">Establish Data Foundation Requirements for Marketing Cloud
            Engagement</th>
          <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d57247e43"> Create Core Activations in <span>Data 360</span>
          </th>
          <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d57247e49"> Link Core Activations to the Marketing Cloud Engagement Contact Model </th>
          <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d57247e52"> Use Data from <span>Data 360</span> Throughout Marketing Cloud
            Engagement </th>
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      </thead>
      <tbody>
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          <td data-label="Establish Data Foundation Requirements for Marketing Cloud Engagement" class="slds-cell-wrap" style="vertical-align:top;" headers="d57247e40 ">
            <ul>
              <li>Identify common content personalization and decisioning attributes used in Journey
                Builder</li>

              <li>Determine if you’re implementing a Core Audience Model or a Collective Core Audience
                Model </li>

            </ul>
          </td>

          <td data-label="Create Core Activations in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d57247e43 ">
            <ul>
              <li>Create a segment that represents your full audience in <span>Data 360</span></li>

              <li>Create <span>Data 360</span> activations of your full audience to Marketing Cloud
                Engagement</li>

              <li>Activate commonly used personalization and decisioning attributes </li>

            </ul>
          </td>

          <td data-label="Link Core Activations to the Marketing Cloud Engagement Contact Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d57247e49 ">
            <ul>
              <li>Create Contact Model attribute groups in Marketing Cloud Engagement for each <span>Data 360</span> activation grouping</li>

              <li>Link the activated data extensions to the applicable Contact Model attribute group in
                Marketing Cloud Engagement</li>

              <li>Create one additional Contact Model attribute group in Marketing Cloud Engagement for ad
                hoc campaigns</li>

            </ul>
          </td>

          <td data-label="Use Data from Data 360 Throughout Marketing Cloud Engagement" class="slds-cell-wrap" style="vertical-align:top;" headers="d57247e52 ">
            <ul>
              <li>Audience-based journeys (data extensions for journey entry)</li>

              <li>Event-triggered journeys (API-triggered journey entry) </li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>