With Marketing Cloud Personalization (formerly Interaction Studio) data in Data 360, you can ingest user profiles and behavioral events to enrich the customer profile and increase personalization. The connector also lets you use Marketing Cloud Personalization as an activation target.
- Set Up a Connection to Marketing Cloud Personalization
After you create your Data 360 instance, connect to Marketing Cloud Personalization (formerly Interaction Studio) to enrich customer profiles with user profile data and events. - Create a Marketing Cloud Personalization Data Stream
To begin the flow of data from a Marketing Cloud Personalization (formerly Interaction Studio) starter bundle, create a data stream. - Marketing Cloud Personalization Bundle Mappings
When creating a data stream in Data Cloud using a Marketing Cloud Personalization (formerly Interaction Studio) starter bundle, the system creates standard mappings for you. - Enhancing Personalization User Mappings for Identity Resolution
To successfully use your Marketing Cloud Personalization data in segmentation and activations, map the user fields for Identity Resolution. - Use Your Customer ID as a Party Identifier
By default, the Marketing Cloud Personalization bundle maps the Profile ID to the Data 360 Individual ID. Personalization also connects the Salesforce Marketing Cloud contact key to the party identification number. To unify profiles for identity resolution, use your own Customer ID as the party identifier in Marketing Cloud Personalization and Data 360.