---
schema_version: "1"
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title: Marketing Cloud Personalization Connector
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_interaction_studio_connector.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_interaction_studio_connector.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 980f5fb7b6ea67f7311ffb5a023f724bd890140c8790efbbe00e7690638b7cbe
description: With Marketing Cloud Personalization (formerly Interaction Studio) data in Data 360, you can ingest user profiles and behavioral events to enrich the customer profile and increase personalization. The connector also lets you use Marketing Cloud Personalization as an activation target.
products:
  - Data 360
release: "264"
---
# Marketing Cloud Personalization Connector

With Marketing Cloud Personalization (formerly Interaction Studio) data in Data 360, you can ingest user profiles and behavioral events to enrich the customer profile and increase personalization. The connector also lets you use Marketing Cloud Personalization as an activation target.

- **[Set Up a Connection to Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=data.c360_a_set_up_interaction_studio_connector.htm&release=264.0.0&type=5)**  
    After you create your Data 360 instance, connect to Marketing Cloud Personalization (formerly Interaction Studio) to enrich customer profiles with user profile data and events.
- **[Create a Marketing Cloud Personalization Data Stream](https://help.salesforce.com/s/articleView?id=data.c360_a_create_interaction_studio_starter_bundle.htm&release=264.0.0&type=5)**  
    To begin the flow of data from a Marketing Cloud Personalization (formerly Interaction Studio) starter bundle, create a data stream.
- **[Marketing Cloud Personalization Bundle Mappings](https://help.salesforce.com/s/articleView?id=data.c360_a_interaction_studio_bundle_mappings.htm&release=264.0.0&type=5)**  
    When creating a data stream in Data Cloud using a Marketing Cloud Personalization (formerly Interaction Studio) starter bundle, the system creates standard mappings for you.
- **[Enhancing Personalization User Mappings for Identity Resolution](https://help.salesforce.com/s/articleView?id=data.c360_a_interaction_studio_user_mappings_for_match.htm&release=264.0.0&type=5)**  
    To successfully use your Marketing Cloud Personalization data in segmentation and activations, map the user fields for Identity Resolution.
- **[Use Your Customer ID as a Party Identifier](https://help.salesforce.com/s/articleView?id=data.c360_a_use_your_own_customerid_as_party_identifier.htm&release=264.0.0&type=5)**  
    By default, the Marketing Cloud Personalization bundle maps the Profile ID to the Data 360 Individual ID. Personalization also connects the Salesforce Marketing Cloud contact key to the party identification number. To unify profiles for identity resolution, use your own Customer ID as the party identifier in Marketing Cloud Personalization and Data 360.

#### See Also

- [_Salesforce Help_: Set Up a Connection to Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=data.c360_a_set_up_interaction_studio_connector.htm&release=264.0.0&type=5 "After you create your Data 360 instance, connect to Marketing Cloud Personalization (formerly Interaction Studio) to enrich customer profiles with user profile data and events.")
- [_Salesforce Help_: Integrate Personalization with Salesforce Data 360](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_cdp.htm&type=5&language=en_US)