Real-time profile unification reviews profile information immediately and completes real-time profile matching in milliseconds. Real-time matching matches information about an active end user to a unified profile so that you can personalize your app or website within milliseconds.
Real-time unification is only available when these criteria are met.
- The identity resolution ruleset is based on the Individual object.
- The ruleset’s output Unified Individual object is used as the basis for a real-time data graph.
Single individual profiles are matched at real-time speeds immediately when the customer identity information is received from the real-time personalization process.
When you’re using real-time matching, identity resolution compares the input value to unified profile records in the ruleset’s related real-time data graph. If an existing customer is identified, these two actions are triggered.
- Real-time insights based on the unified profile are calculated. Results are saved to the real-time data graph record.
- Real-time segments based on the unified profile are built. Segment data is saved to the real-time data graph record.
The same ruleset is also used to process profiles received from the real-time personalization process incrementally, along with other profiles ingested or federated from other data sources.