---
schema_version: "1"
id: b4f513905c72184ba3159ae9241ec4886655fe43101e7fff3c03ae21fe26591d
title: Unify Individual Profiles in Real Time
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_identity_resolution_unify_realtime.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_unify_realtime.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: db5ea6f373997f41cc3fe451c480f3b9b7000f2f8bf84a3f0820577341d725f8
description: Real-time profile unification reviews profile information immediately and completes real-time profile matching in milliseconds. Real-time matching matches information about an active end user to a unified profile so that you can personalize your app or website within milliseconds.
products:
  - Data 360
release: "264"
---
# Unify Individual Profiles in Real Time

Real-time profile unification reviews profile information immediately and completes real-time profile matching in milliseconds. Real-time matching matches information about an active end user to a unified profile so that you can personalize your app or website within milliseconds.

Real-time unification is only available when these criteria are met.

- The identity resolution ruleset is based on the Individual object.
- The ruleset’s output Unified Individual object is used as the basis for a real-time data graph.

Single individual profiles are matched at real-time speeds immediately when the customer identity information is received from the real-time personalization process.

When you’re using real-time matching, identity resolution compares the input value to unified profile records in the ruleset’s related real-time data graph. If an existing customer is identified, these two actions are triggered.

- Real-time insights based on the unified profile are calculated. Results are saved to the real-time data graph record.
- Real-time segments based on the unified profile are built. Segment data is saved to the real-time data graph record.

The same ruleset is also used to process profiles received from the real-time personalization process incrementally, along with other profiles ingested or federated from other data sources.

#### See Also

- [_Salesforce Help_: Configure Real-Time Matching](https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_configure_real_time_matching.htm&release=264.0.0&type=5 "You can configure any ruleset for real-time matching after its first ruleset run is completed by creating a real-time data graph based on the ruleset’s output unified profile data model object.")