Create a Marketing Cloud Personalization Activation Target

To publish segments to Marketing Cloud Personalization (formerly Interaction Studio), create an activation target in Data 360.

Required Editions

Available in: All Editions supported by Data 360. See Data 360 edition availability.
User Permissions Needed
To create an activation target

One of these permission sets:

  • Data Cloud Architect
  • Data Cloud Activation Manager
  1. On the Activation Targets tab, click New.
  2. Select Marketing Cloud Personalization, and click Next.
  3. Enter a unique, easily recognizable name.
    1. Select the data space that you want to associate your activation target with.
    2. Select an organization.
    3. Select the dataset.
      Organizations and datasets are only available if they’re associated with the selected data space and haven’t already been used together.
    4. Click Save.

Your Marketing Cloud Personalization activation target is created.