---
schema_version: "1"
id: 63b417a5d6e6e6c5adebc63bca9d733d80db4b0e3aa7086fb9e908c1f3686795
title: Create a Marketing Cloud Personalization Activation Target
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_create_mc_personalization_activation_target.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_create_mc_personalization_activation_target.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f6c50109f3370d92cf941c283fc4f6e38b13663baf672d06d81fe35f8ade1f83
description: To publish segments to Marketing Cloud Personalization (formerly Interaction Studio), create an activation target in Data 360.
products:
  - Data 360
release: "264"
---
# Create a Marketing Cloud Personalization Activation Target

To publish segments to Marketing Cloud Personalization (formerly Interaction Studio), create an activation target in Data 360.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d150796e72">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d150796e72 ">To create an activation target</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d150796e72 ">
              <p>One of these permission sets: </p>
              <ul>
                <li>Data Cloud Architect</li>

                <li>Data Cloud Activation Manager</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

1. On the Activation Targets tab, click **New**.
2. Select **Marketing Cloud Personalization**, and click **Next**.
3. Enter a unique, easily recognizable name.
    1. Select the data space that you want to associate your activation target with.
    2. Select an organization.
    3. Select the dataset.
        
        Organizations and datasets are only available if they’re associated with the selected data space and haven’t already been used together.
    4. Click **Save**.

Your Marketing Cloud Personalization activation target is created.

#### See Also

- [_Salesforce Help_: Data 360 Activation ETL Data Feed](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_etl_activation_data_feed.htm&type=5&language=en_US)