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Create an Activation for a DMO Using a Custom Event

When you create a DMO activation in Data 360 using a custom event, add the required attributes for a tailored activation experience. Conversion API (CAPI) activations to Ad Audience partner targets use DMO activation.

Required Editions

Available in: All Editions supported by Data 360. See Data 360 edition availability.
Permission Sets Needed
To create an activation:

Any one of these permission sets:

  • Data Cloud Architect
  • Data Cloud Activation Manager
  1. On the Activations tab, click New.
  2. Select the Data Model Object (DMO), and click Next.
  3. Enter the details of your activation, and then click Next.
  4. Click Create a Custom Event.
  5. Map the Data Cloud attributes to the partner’s configured attributes.
    1. For the partner attributes, edit the mapping and choose an attribute, and then click Save.
    2. For user identifiers, map and select at least one attribute.
    3. For the optional partner attributes, edit the mapping and choose an attribute, and then click Save.
    4. Click Next.
  6. (Optional) Add filters to the activation membership to make it more relevant to your event. The DMOs available for filtering depend on whether the activation uses a data graph.
    1. Without a data graph, only attributes from the activated DMO are available for activation membership filtering.
    2. When a data graph is used in the activation, you can filter on attributes from any DMO included in that data graph, up to 2 hops away from the activated DMO. This lets you apply more precise audience criteria using related DMOs you've already modeled in the data graph.
  7. (Optional) Add consent and other contact point filters that are relevant to your campaign.
    1. Select the maximum number of contact points sent per record.
    2. Select an attribute to sort and rank your contact points. Click Next.
  8. Provide a name, an optional description, and an activation start and end date.

See Also