---
schema_version: "1"
id: afa142d3b18b0a9ba200682f191e44650af39b0b98e91b243b17aa376426c716
title: Create an Activation for a DMO Using a Custom Event
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_create_custom_event.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_create_custom_event.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 42e1ca72934a598bc9c27f53d728097ea477bc8fac362c424723042c4e63d192
description: When you create a DMO activation in Data 360 using a custom event, add the required attributes for a tailored activation experience. Conversion API (CAPI) activations to Ad Audience partner targets use DMO activation.
products:
  - Data 360
release: "264"
---
# Create an Activation for a DMO Using a Custom Event

When you create a DMO activation in Data 360 using a custom event, add the required attributes for a tailored activation experience. Conversion API (CAPI) activations to Ad Audience partner targets use DMO activation.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d79855e69">Permission Sets Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Permission Sets Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d79855e69 ">To create an activation:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d79855e69 ">
              <p>Any one of these permission sets:</p><a name="c360_a_create_custom_event__ul_jjg_cpm_d2c"><!-- --></a>
              <ul id="c360_a_create_custom_event__ul_jjg_cpm_d2c">
                <li>Data Cloud Architect</li>

                <li>Data Cloud Activation Manager</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

1. On the Activations tab, click **New**.
2. Select the Data Model Object (DMO), and click **Next**.
3. Enter the details of your activation, and then click **Next**.
4. Click **Create a Custom Event**.
5. Map the Data Cloud attributes to the partner’s configured attributes.
    1. For the partner attributes, edit the mapping and choose an attribute, and then click **Save**.
    2. For user identifiers, map and select at least one attribute.
    3. For the optional partner attributes, edit the mapping and choose an attribute, and then click **Save**.
    4. Click **Next**.
6. (Optional) Add filters to the activation membership to make it more relevant to your event. The DMOs available for filtering depend on whether the activation uses a data graph.
    
    1. Without a data graph, only attributes from the activated DMO are available for activation membership filtering.
    2. When a data graph is used in the activation, you can filter on attributes from any DMO included in that data graph, up to 2 hops away from the activated DMO. This lets you apply more precise audience criteria using related DMOs you've already modeled in the data graph.
7. (Optional) Add consent and other contact point filters that are relevant to your campaign.
    1. Select the maximum number of contact points sent per record.
    2. Select an attribute to sort and rank your contact points. Click **Next**.
8. Provide a name, an optional description, and an activation start and end date.

#### See Also

- [Add Filters to Contact Points in Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_contact_point_filtering.htm&release=264.0.0&type=5 "When activating a Data 360 segment, you can filter and sort contact points to ensure you are targeting the right audience on the right channel with the right permissions. This feature is essential for managing customer consent, preventing duplicate messages, and improving the personalization of your campaigns.")
- [Add Filters to the Activation Membership](https://help.salesforce.com/s/articleView?id=data.c360_a_activation_membership_filtering.htm&release=264.0.0&type=5 "Data 360 activation membership filters allows you to send more personalized communications by adding custom filters to the activation membership. Add filters to ensure that only the intended audiences are being targeted.")
- [_Salesforce Help_: Activation Type and Target Compatibility](https://help.salesforce.com/s/articleView?id=data.c360_a_publish_schedule_activation_target_compatibility.htm&language=en_US)
- [_Salesforce Help_: Activation Type and Target Compatibility](https://help.salesforce.com/s/articleView?id=data.c360_a_ad_audiences_capi_activations.htm&release=264.0.0&type=5 "Conversion API (CAPI) activation targets send online and offline conversion events from a data model object (DMO) to supported advertising platforms. CAPI uses streaming DMO activation instead of audience segment activation.")