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Create a Dynamic Segment

Create a dynamic segment based on a Data Model Object (DMO) and run segment queries without persisting data in Segment Membership DMOs. Define attribute filters with placeholders that accept dynamic values at execution time.

Required Editions

Available in: All Editions supported by Data 360. See Data 360 edition availability.
Permission Sets Needed
To create a segment:

Any one of these permission sets:

  • Data Cloud Architect
  • Data Cloud Activation Manager
  • Data Cloud Activation Specialist
Note
Note You can’t schedule or publish a dynamic segment via the Data 360 user interface or by using the connect API. Run a dynamic segment by using an API call via broadcast flow and provide dynamic values at runtime.
  1. In Data 360, click Segments.
  2. Click New.
  3. Select Use a Visual Builder.
  4. Select Dynamic Segment, and click Next.
  5. Enter the segment details.
    1. Select a data space.
    2. For Segment On, select the DMO that your segment is built on.
    3. Give your segment a unique name that’s easily identifiable.
    4. Enter the lookback period for your segment.
      The default is 90 days. You can set the lookback up to 2 years.  If you select Days from the dropdown, you can set a period of up to 360 days.
      When creating a segment, the lookback options are based on your organization's maximum allowed period, for example, up to 2 years. This setting defines the initial data range you can select. When you're in the segment, you can apply specific criteria in a container, which can differ from the default lookback period. So, if the segment-level lookback is set to 90 days and the container criteria specifies 60 days, the container criteria takes precedence, and data is pulled for only 60 days.
  6. Click Save.