---
schema_version: "1"
id: e8c73ae6d837137aa38157e00801b8b4bd40ce7dc850aa2d0d8e6983df683f14
title: Create a Dynamic Segment
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_create_a_dynamic_segment.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_dynamic_segment.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7e7fbf4555cca1897a6fb1ca1e6e03bb95e0354a89c7ee79cdb9c7a88a31971a
description: Create a dynamic segment based on a Data Model Object (DMO) and run segment queries without persisting data in Segment Membership DMOs. Define attribute filters with placeholders that accept dynamic values at execution time.
products:
  - Data 360
release: "264"
---
# Create a Dynamic Segment

Create a dynamic segment based on a Data Model Object (DMO) and run segment queries without persisting data in Segment Membership DMOs. Define attribute filters with placeholders that accept dynamic values at execution time.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d81934e66">Permission Sets Needed</th>
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            <td data-label="Permission Sets Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d81934e66 ">To create a segment:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d81934e66 ">
              <p>Any one of these permission sets:</p><a name="c360_a_create_a_dynamic_segment__ul_jjg_cpm_d2c"><!-- --></a>
              <ul id="c360_a_create_a_dynamic_segment__ul_jjg_cpm_d2c">
                <li>Data Cloud Architect</li>

                <li>Data Cloud Activation Manager</li>

                <li>Data Cloud Activation Specialist</li>

              </ul>
            </td>

          </tr>
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      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note You can’t schedule or publish a dynamic segment via the Data 360 user interface or by using the connect API. Run a dynamic segment by using an API call via [broadcast flow](https://help.salesforce.com/s/articleView?id=platform.automate_flow_build_create_broadcast_flow.htm&language=en_US) and provide dynamic values at runtime.

1. In Data 360, click **Segments**.
2. Click **New**.
3. Select **Use a Visual Builder**.
4. Select **Dynamic Segment**, and click **Next**.
5. Enter the segment details.
    1. Select a data space.
    2. For Segment On, select the DMO that your segment is built on.
    3. Give your segment a unique name that’s easily identifiable.
    4. Enter the lookback period for your segment.
        
        The default is 90 days. You can set the lookback up to 2 years.  If you select Days from the dropdown, you can set a period of up to 360 days.
        
        When creating a segment, the lookback options are based on your organization's maximum allowed period, for example, up to 2 years. This setting defines the initial data range you can select. When you're in the segment, you can apply specific criteria in a container, which can differ from the default lookback period. So, if the segment-level lookback is set to 90 days and the container criteria specifies 60 days, the container criteria takes precedence, and data is pulled for only 60 days.
6. Click **Save**.