The clean room activation use case is a privacy-first way to activate first-party data
in a provider's advertising platform. Data 360 matches the data in the clean
room, then delivers the shared audience list directly to the provider's Amazon S3 bucket. The
provider activates it from there, in the demand-side platform (DSP) or media system they already
use, without building a new integration.
Required Editions
| Creating AppExchange clean room packages: Developer Edition |
| Deploying packages, creating collaborations, and accepting invitations:
Enterprise Edition (home org)
|
| You can’t receive or accept collaboration invitations in Developer Edition. |
A retailer (consumer) wants to reach its loyalty program customers with targeted ads on the
media network's (provider) platform. The retailer initiates a clean room collaboration with the
media network (provider). The retailer runs the activation query. Data 360
matches the retailer's customer list against the media network's audience data and writes the
matched records directly to the media network's S3 bucket. The media network activates the
retailer's ad campaigns to the matched audiences. The retailer never sees the matched
individuals. They see only how many rows the query processed in the Clean_Room_Audit_Log DMO. See
Activation Use Case Template for the terms and conditions of
this use case.
Privacy and Data Ownership
Clean room activation makes sure that the provider receives matched audience data without the
consumer losing control of their first-party data.
- The matched audience list exists only in the provider's Amazon S3 bucket.
- Data 360 has write-only access to the specific S3 path that the provider
configures. The consumer's org has no access to the provider's S3 bucket.
- The consumer's org records only the number of rows processed per query run in the
Clean_Room_Audit_Log DMO.
- An AWS Identity and Access Management (IAM) role with a scoped trust policy restricts
writes to the provider's S3 bucket to this specific collaboration only.
- Set Up Clean Room Activation
After a clean room activation collaboration is active, the provider receives matched audience data directly in their Amazon S3 bucket. The provider can then use the data to run targeted campaigns in their advertising platform or downstream media system.
- Configure an AWS Identity Provider for Clean Room Activation
For each clean room activation collaboration invitation, configure your AWS account so that Data 360 can securely write query results to your S3 bucket, then accept the invitation in Data 360.
