--- schema_version: "1" id: 8c80f418ad0be2224152c883939f39b59ee3bb1db726d80dac4897692a7fa6c6 title: Clean Room Activation collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_crc_clean_room_activation.md canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_crc_clean_room_activation.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 88da5fb54856e4e04da85cc97342a070037c17727cb7d197323cfc6df3662c60 description: The clean room activation use case is a privacy-first way to activate first-party data in a provider's advertising platform. Data 360 matches the data in the clean room, then delivers the shared audience list directly to the provider's Amazon S3 bucket. The provider activates it from there, in the demand-side platform (DSP) or media system they already use, without building a new integration. products: - Data 360 release: "264" --- # Clean Room Activation The clean room activation use case is a privacy-first way to activate first-party data in a provider's advertising platform. Data 360 matches the data in the clean room, then delivers the shared audience list directly to the provider's Amazon S3 bucket. The provider activates it from there, in the demand-side platform (DSP) or media system they already use, without building a new integration. ### Required Editions
Creating AppExchange clean room packages: Developer Edition
Deploying packages, creating collaborations, and accepting invitations: Enterprise Edition (home org)
You can’t receive or accept collaboration invitations in Developer Edition.
A retailer (consumer) wants to reach its loyalty program customers with targeted ads on the media network's (provider) platform. The retailer initiates a clean room collaboration with the media network (provider). The retailer runs the activation query. Data 360 matches the retailer's customer list against the media network's audience data and writes the matched records directly to the media network's S3 bucket. The media network activates the retailer's ad campaigns to the matched audiences. The retailer never sees the matched individuals. They see only how many rows the query processed in the Clean\_Room\_Audit\_Log DMO. See [Activation Use Case Template](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_activation_use_case.htm&release=264.0.0&type=5 "The activation use case provides consumers with a privacy-first method to activate their first-party audience data through a provider's media or advertising platform. Rather than transferring entire segment lists, consumers identify matched audiences within the clean room. Data 360 writes the matched records directly to the provider's Amazon S3 bucket for use in campaign activation.") for the terms and conditions of this use case. ![user journey for clean room activation use case](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/c360_a_crc_activation_user_journey.png) ## Privacy and Data Ownership Clean room activation makes sure that the provider receives matched audience data without the consumer losing control of their first-party data. - The matched audience list exists only in the provider's Amazon S3 bucket. - Data 360 has write-only access to the specific S3 path that the provider configures. The consumer's org has no access to the provider's S3 bucket. - The consumer's org records only the number of rows processed per query run in the Clean\_Room\_Audit\_Log DMO. - An AWS Identity and Access Management (IAM) role with a scoped trust policy restricts writes to the provider's S3 bucket to this specific collaboration only. - **[Set Up Clean Room Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_set_up_clean_room_activation.htm&release=264.0.0&type=5)** After a clean room activation collaboration is active, the provider receives matched audience data directly in their Amazon S3 bucket. The provider can then use the data to run targeted campaigns in their advertising platform or downstream media system. - **[Configure an AWS Identity Provider for Clean Room Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_configure_aws_trust_relationship.htm&release=264.0.0&type=5)** For each clean room activation collaboration invitation, configure your AWS account so that Data 360 can securely write query results to your S3 bucket, then accept the invitation in Data 360. #### See Also - [_Salesforce Help_: Activation Use Case Template](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_activation_use_case.htm&language=en_US)