Filter segments by business unit (BU) to determine the true size of segments for campaign planning. If segments aren’t filtered by business unit, the difference between a Data 360 segment population and Marketing Cloud Engagement data extension count can be significant.
- In Data 360 Setup, make sure that Allow Profile Business Unit Mapping Data is enabled.
- For new and existing segments, add another rule.
- Select the Affiliation entity from the attribute library under Related Attributes.
- Drag the Affiliated To attribute to the segmentation canvas.
- Use an Is Equal To operator and enter a Business Unit Value (MID) for the segment.