The Audience Insights data model object (DMO) provides insights into the audiences that
you’ve activated on Google advertising platforms with the Ad Audiences connector. You can
retrieve records from multiple activated audiences and delve into their similarities and
differences. The DMO is updated every 48 hours and stores audience insights records for the
previous 90 days, enabling you to track the long-term impact of a campaign and how your
audiences evolve.
Required Editions
Use the Audience Insights DMO to compare audience traits and understand how affinities,
in-market behaviors, and demographics vary across your audiences. The report scores on the
Insights tab indicate the likelihood of audience members being part of a specific demographic
or behavioral category. See Google Audience Insights in Activation.
The Audience Insights DMO is created when the first activation for a Google target is saved.
If your organization has existing activations to Google, you can create an Audience Insights
DMO by starting a new activation or by editing an existing one. The DMO stores audience
insights only for segments with a minimum of 1,000 active users.
