---
schema_version: "1"
id: 7f65b58f5cd44654a95958682f2f7a5509bd68a0528c587d17313a8f7e38a0f5
title: Audience Insights Data Model Object in Data Cloud
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_audience_insights_data_model_object.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_audience_insights_data_model_object.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 73e1a1977e5cbc70bf9c9832ae714214c913ce402650bf149d28d17739c4f178
description: The Audience Insights data model object (DMO) provides insights into the audiences that you’ve activated on Google advertising platforms with the Ad Audiences connector. You can retrieve records from multiple activated audiences and delve into their similarities and differences. The DMO is updated every 48 hours and stores audience insights records for the previous 90 days, enabling you to track the long-term impact of a campaign and how your audiences evolve.
products:
  - Data 360
release: "264"
---
# Audience Insights Data Model Object in Data Cloud

The Audience Insights data model object (DMO) provides insights into the audiences that you’ve activated on Google advertising platforms with the Ad Audiences connector. You can retrieve records from multiple activated audiences and delve into their similarities and differences. The DMO is updated every 48 hours and stores audience insights records for the previous 90 days, enabling you to track the long-term impact of a campaign and how your audiences evolve. 

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;language=en_US&amp;type=5l" target="_blank">Data 360 edition availability</a>.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with add-on license: <strong>Ad Audiences</strong></td></tr></tbody></table>

Use the Audience Insights DMO to compare audience traits and understand how affinities, in-market behaviors, and demographics vary across your audiences. The report scores on the Insights tab indicate the likelihood of audience members being part of a specific demographic or behavioral category. See Google Audience Insights in Activation.

The Audience Insights DMO is created when the first activation for a Google target is saved. If your organization has existing activations to Google, you can create an Audience Insights DMO by starting a new activation or by editing an existing one. The DMO stores audience insights only for segments with a minimum of 1,000 active users.

- **[View Audience Insights in Data Explorer](https://help.salesforce.com/s/articleView?id=data.c360_a_view_audience_insights_in_data_explorer.htm&release=264.0.0&type=5)**  
    View audience insights across different activations for a given target in Data 360. You can view results up to the past 90 days.
- **[Audience Insights DMO Schema Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_audience_insights_dmo_schema_attributes.htm&release=264.0.0&type=5)**  
    In Data Cloud, the Audience Insights DMO has these schema attributes.

#### See Also

- [_Salesforce Help_: Google Audience Insights in Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_google_insights.htm&release=264.0.0&type=5 "Delve into your customers’ unique characteristics, interests, and behaviors with insights from a Google audience report within Data Cloud. After you activate a segment to Google, an audience report is generated in 5–7 days. The report provides insights in terms of demographics and customers who are actively researching products and their affinity groups based on their lifestyle, long-term buying habits, and interests.")