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Audience DMO Schema Attributes

In Data Cloud, audience DMOs are created with a specific naming convention. Look for: Activation Audience - <Activation Target name>.

Additionally an audience DMO has these schema attributes.

Field Name Field API Name Data Type Description
Activated Entity Id Activated_Entity_Id__c Text Refers to the attributes of the activated entity - For example: Individual.Id, Unified Individual.Id
Activation Id Activation_Id__c Text Unique ID for the activation (not the run ID). It’s also a partition key.
Activation Publish Timestamp Activation_Publish_Timestamp__c DateTime Timestamp of when the activation was published. It’s also a partition key.
Activation Record Activation_Record__c Text Activated attributes (payload) as a JSON BLOB
Activation Record Hash Hash_Activation_Record__c Text Compares the difference between current vs previous state of the record for troubleshooting purposes
Activated Entity FQK Activated_Entity_FQK__c Text Key qualifier value for the Activated Entity ID
Delta Type Delta_Type__c Text
  • Added (A) – Profile was added but wasn’t found in the previous activation.
  • Deleted (D) – Profile was dropped but was found in the previous run.
  • Updated (U) – Profile was updated after the previous activation run.
  • Existing (E) – Profile continues to be part of the activation with no change.
Device ID Device_Id__c Text

This field applies only to ecosystem partners and is not applicable when the ecosystem activation target is built using toolkit. Organize the activation payload based on these hashed values.

  • Email address
  • Phone number
  • OTT ID (Over-the-Top identifier)
  • MAID (Google Ad account ID)
  • IDFA (iOS Ad account ID)
Device Type Device_Type__c Text

This field applies only to ecosystem partners and is not applicable when the ecosystem activation target is built using toolkit. Organize the activation payload based on these hashed values.

  • Email
  • Phone
  • OTT
  • Google Ad account
  • iOS Ad account
Id Id__c Text The primary key for the audience latest DMO.
Segment Id Segment_Id__c Text Unique ID for each segment
Segmented Entity Id Segmented_Entity_Id__c Text Key identifier based on the SegmentOn object, same as the Activated Object ID when ActivateOn = SegmentOn
Segmented Entity FQK Segmented_Entity_FQK__c Text Key qualifier value for the Segmented Entity ID