---
schema_version: "1"
id: db57ef277c2f3a55a64f0cf3dd49dc47cf4aa2e333e68894e08126977ed9e0ca
title: Audience DMO Schema Attributes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_audience_dmo_schema_attributes.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_audience_dmo_schema_attributes.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e35c4859ac833c1ad45d605de3be299e11351ee64d1cc60cea288877918a8dd1
description: "In Data Cloud, audience DMOs are created with a specific naming convention. Look for: Activation Audience - <Activation Target name>."
products:
  - Data 360
release: "264"
---
# Audience DMO Schema Attributes

In Data Cloud, audience DMOs are created with a specific naming convention. Look for: Activation Audience - <Activation Target name>.

Additionally an audience DMO has these schema attributes.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:25%">
        <col style="width:25%">
        <col style="width:25%">
        <col style="width:25%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d182693e46">Field Name</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d182693e49">Field API Name</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d182693e52">Data Type</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d182693e55">Description</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Activated Entity Id</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Activated_Entity_Id__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">Refers to the attributes of the activated entity - For example: Individual.Id, Unified
            Individual.Id</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Activation Id</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Activation_Id__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">Unique ID for the activation (not the run ID). It’s also a partition key. </td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Activation Publish Timestamp </td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Activation_Publish_Timestamp__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">DateTime</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">Timestamp of when the activation was published. It’s also a partition key.</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Activation Record</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Activation_Record__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">Activated attributes (payload) as a JSON BLOB</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Activation Record Hash</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Hash_Activation_Record__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">Compares the difference between current vs previous state of the record for
            troubleshooting purposes </td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Activated Entity FQK</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Activated_Entity_FQK__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">Key qualifier value for the Activated Entity ID</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Delta Type</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Delta_Type__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">
            <ul>
              <li>Added (A) – Profile was added but wasn’t found in the previous activation.</li>

              <li>Deleted (D) – Profile was dropped but was found in the previous run.</li>

              <li>Updated (U) – Profile was updated after the previous activation run.</li>

              <li>Existing (E) – Profile continues to be part of the activation with no change.</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Device ID</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Device_Id__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">
            <p>This field applies only to ecosystem partners and is not applicable when the
              ecosystem activation target is built using toolkit. Organize the activation payload
              based on these hashed values.</p>
            <ul>
              <li>Email address</li>

              <li>Phone number</li>

              <li>OTT ID (Over-the-Top identifier)</li>

              <li>MAID (Google Ad account ID)</li>

              <li>IDFA (iOS Ad account ID)</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Device Type</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Device_Type__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">
            <p>This field applies only to ecosystem partners and is not applicable when the
              ecosystem activation target is built using toolkit. Organize the activation payload
              based on these hashed values.</p>
            <ul>
              <li>Email </li>

              <li>Phone </li>

              <li>OTT</li>

              <li>Google Ad account</li>

              <li>iOS Ad account </li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Id</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Id__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">The primary key for the audience latest DMO.</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Segment Id</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Segment_Id__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">Unique ID for each segment </td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Segmented Entity Id</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Segmented_Entity_Id__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">Key identifier based on the SegmentOn object, same as the Activated Object ID when
            ActivateOn = SegmentOn</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e46 ">Segmented Entity FQK</td>

          <td data-label="Field API Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e49 ">Segmented_Entity_FQK__c</td>

          <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e52 ">Text</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d182693e55 ">Key qualifier value for the Segmented Entity ID</td>

        </tr>
      </tbody>
    </table>