Activation Record Home in Data 360

Activation record home in Data 360 shows activation outcomes in one place. The activation record home includes activation details, linked activation-triggered flows, and activation history. From this page, you can validate configuration, open related flows, and monitor publish results.

Open an activation from the Activations tab, containing these sections:

Activation Details

The Details section shows the activation configuration and current state. Use it to verify key metadata, such as:

  • Activation Data Space
  • Activation Target
  • Segment
  • Data Model Object
  • Activation Status
  • Activation Refresh Type
  • Last Publish Status
  • Description
  • Created By and Last Modified By

These fields help confirm that the activation is configured as expected and provide quick context when troubleshooting.

Associated Flows

The Associated Flows section shows activation-triggered flows linked to the activation. Use this section to quickly identify flows that run from the activation and access them directly.

Click a flow name to open the corresponding flow record. From the flow record, you can configure, monitor, or troubleshoot the activation-triggered flow.

Note
Note The Associated Flows section shows only activation-triggered flows that you have permission to view. The section is hidden if there are no linked activation-triggered flows or if you don’t have access to any linked flows.

Activation History

See the activation history to know when and how segments/DMOs were published.

For segments/DMOs published to a Marketing Cloud Engagement activation target, additional columns appear in the activation history to provide more details. View the same publish history details in a segment/DMO record.

General Activation History

Header Description
Segment/DMO Number of profiles in your segment/DMO
Activation Number of profiles sent to your activation target
Last Publish Completed Most recent date and time when your segment was published; value is blank for unpublished segments
Publish Type How a segment/DMO was published
Publish Status Status of a segment/DMO

Marketing Cloud Engagement Activation History

Header Description
Segment/DMO Number of profiles in your segment/DMO
Activation Number of profiles sent to your activation target
Accepted Number of profiles accepted by Marketing Cloud Engagement
Rejected Number of profiles rejected by Marketing Cloud Engagement and the reasons why they were rejected
Target Profiles Number of active profiles in the Marketing Cloud Engagement data extension
Last Publish Completed Most recent date and time when your segment/DMO was published; value is blank for unpublished segments/DMOs
Publish Type How a segment/DMO was published through full or incremental refresh. Full refresh updates all the records in the segment. Incremental refresh updates only the changed records from the last refresh
Publish Status

Status of a segment/DMO

  • Success: Segment/DMO published to Marketing Cloud Engagement
  • Segment/DMO Error: Failed to run the segment/DMO
  • Activation Error: Failed to generate the activation payload to the target
  • Queued: Waiting to process with the Marketing Cloud API
  • Partner Processing: The API is being processed before storing data in the data extension
  • Partner Error: Failed to store data in the data extension