Shopper Profile Sync connects your B2C Commerce shopper data with records in your Salesforce org. This integration automatically syncs registered shoppers as person accounts and provides a unified view of each customer across Commerce, Service, and other Salesforce apps.
With bidirectional sync, profile updates to mapped attributes in either system appear in both—whether a shopper updates their phone number on your storefront or a service rep updates a loyalty number in Salesforce. Shopper Profile Sync doesn't sync external profiles managed by third-party identity providers (IDPs). An external profile is distinct from the shopper profile that B2C Commerce creates for a shopper. For shoppers who authenticate with a third-party IDP, B2C Commerce creates a shopper profile, and that profile is synced. Synced data includes any custom fields you add and populate (for example, IDP-related information).
- Configure Shopper Profile Sync
Use Shopper Profile Sync to synchronize registered shoppers between B2C Commerce and your Salesforce org as person accounts. - Configure Attribute Mappings for Shopper Profile Sync
Attribute mappings define which shopper attributes sync between B2C Commerce and your Salesforce org. - Set Up Person Account Duplicate Rules for Shopper Profile Sync
The Shopper Profile Sync feature keeps all registered shoppers in sync between B2C Commerce and the connected Salesforce org. Use matching and duplicate rules in Salesforce to prevent duplicate person accounts when Shopper Profile Sync creates or updates shopper records. - Salesforce Order Management (OMS) Compatibility with Shopper Profile Sync
B2C Commerce Shopper Profile Sync is compatible out of the box with Salesforce Order Management System (OMS). When both features are enabled, they work together to maintain a single source of truth for shopper identities. - Grant Admin Access to Shopper Profile Sync Fields
B2C Commerce Shopper Profile Sync writes to several system-controlled fields on person account and contact records. These fields are not editable by administrators under normal conditions. To support migration, a temporary permission is available that allows an admin to modify them. - Troubleshoot Shopper Profile Sync
Use these troubleshooting steps to diagnose and resolve issues with B2C Commerce Shopper Profile Sync.