URL Syntax for B2C Commerce

Define how your storefront URLs look in Salesforce B2C Commerce via two types of URL syntax.

If you... See these instructions Use this syntax
Use the URL Rules module Configuring SEO URLs URL Rules Syntax
Don't specify URL syntax   B2C Commerce Standard URL Syntax
  • How B2C Commerce Assigns Page URLs
    B2C Commerce provides several layers of inheritance URL attribute values that you can set through page-specific values, category values, or default values.
  • URL Generation and Conflict Resolution for B2C Commerce
    B2C Commerce maintains a directory of pipeline, category, folder, and search refinement URLs in B2C Commerce database. Product and content URLs aren’t contained in this directory, because they’re built dynamically. The URL directory contains a URL endpoint for any pipeline alias, category in the storefront catalog, and folder in the site library for each site locale.
  • URL Evaluation and Resolution
    When a customer enters a URL into their browser navigation bar, B2C Commerce evaluates the URL and resolves it in this sequence.
  • Characters Allowed in URLs
    Encode most characters used in URLs. B2C Commerce automatically encodes special or reserved characters, or umlauts in URLs, but doesn't remove them.
  • Substituting Reserved and Special URL Characters
    When generating your B2C Commerce storefront URLs, eliminate or substitute certain characters.
  • URL Syntax Without SEO
    To see the standard B2C Commerce URLs without search engine optimization, make sure that the URL Rules module is disabled.