---
schema_version: "1"
id: 7c427b85306ea5f990d2d18f0b199676e17314d5df4b753753baa55fd25c54b1
title: URL Syntax for B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_url_syntax.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_url_syntax.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 234d53dcf55416eb7a5e54f6c9c3bba2981f5568c57e256f6401a12857b067ab
description: Define how your storefront URLs look in Salesforce B2C Commerce via two types of URL syntax.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# URL Syntax for B2C Commerce

Define how your storefront URLs look in Salesforce B2C Commerce via two types of URL syntax.

  
| If you... | See these instructions | Use this syntax |
| --- | --- | --- |
| Use the [URL Rules](https://help.salesforce.com/s/articleView?id=cc.b2c_using_url_rules_for_seo.htm&release=264.0.0&type=5 "To increase site traffic, optimize your B2C Commerce site URLs for external search engines, such as Google or Yahoo. If you’re creating a site, URL Rules are automatically enabled and you can configure them if you have permissions to the URL Rules module. Salesforce recommends configuring and testing URL Rules on a Sandbox before exporting them to Staging and replicating them to Production.") module | [Configuring SEO URLs](https://help.salesforce.com/s/articleView?id=cc.b2c_configuring_seo_urls.htm&release=264.0.0&type=5 "Optimizing site URLs for search engines improves user experience, rankings, linking functionality, and greatly increases site traffic.") | [URL Rules Syntax](https://help.salesforce.com/s/articleView?id=cc.b2c_url_rules_url_syntax.htm&release=264.0.0&type=5 "Define how your storefront URLs look in B2C Commerce via two types of URL syntax: standard B2C Commerce URL syntax or SEO URL syntax. The syntax you use depends on which Business Manager module you have enabled.") |
| Don't specify URL syntax |   | [B2C Commerce Standard URL Syntax](https://help.salesforce.com/s/articleView?id=cc.b2c_digital_url_syntax_without_seo.htm&release=264.0.0&type=5 "To see the standard B2C Commerce URLs without search engine optimization, make sure that the URL Rules module is disabled.") |

- **[How B2C Commerce Assigns Page URLs](https://help.salesforce.com/s/articleView?id=cc.b2c_how_digital_assigns_page_urls.htm&release=264.0.0&type=5)**  
    B2C Commerce provides several layers of inheritance URL attribute values that you can set through page-specific values, category values, or default values.
- **[URL Generation and Conflict Resolution for B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_url_generation_and_conflict_resolution.htm&release=264.0.0&type=5)**  
    B2C Commerce maintains a directory of pipeline, category, folder, and search refinement URLs in B2C Commerce database. Product and content URLs aren’t contained in this directory, because they’re built dynamically. The URL directory contains a URL endpoint for any pipeline alias, category in the storefront catalog, and folder in the site library for each site locale.
- **[URL Evaluation and Resolution](https://help.salesforce.com/s/articleView?id=cc.b2c_url_evaluation_and_resolution.htm&release=264.0.0&type=5)**  
    When a customer enters a URL into their browser navigation bar, B2C Commerce evaluates the URL and resolves it in this sequence.
- **[Characters Allowed in URLs](https://help.salesforce.com/s/articleView?id=cc.b2c_characters_allowed_in_urls.htm&release=264.0.0&type=5)**  
    Encode most characters used in URLs. B2C Commerce automatically encodes special or reserved characters, or umlauts in URLs, but doesn't remove them.
- **[Substituting Reserved and Special URL Characters](https://help.salesforce.com/s/articleView?id=cc.b2c_urls_substituting_reserved_and_special_characters.htm&release=264.0.0&type=5)**  
    When generating your B2C Commerce storefront URLs, eliminate or substitute certain characters.
- **[URL Syntax Without SEO](https://help.salesforce.com/s/articleView?id=cc.b2c_digital_url_syntax_without_seo.htm&release=264.0.0&type=5)**  
    To see the standard B2C Commerce URLs without search engine optimization, make sure that the URL Rules module is disabled.