Search Data Subject Areas

Search Insights—Analyze the search terms customers use on your B2C Commerce storefront. For example, review the most used search terms and the frequency with which customers use the terms.

Attribute (Dimension) Description
Search Date Calendar date when a customer performs a search
Site Name Name of the site where the customer searches
Customer Registration

Site registration status of a customer

  • Registered: Customers who placed an order with a registered account
  • Unregistered: Customers who placed an order without using a registered account
Search Phrase Term or phrase for which a customer searches
Has Result

Boolean value

  • True if the search phrase returns results
  • False if the search phrase returns no results
Metric (Measure) Description Type
Searches Number of customer searches Count
Visits Number of visits that included a search Count
Orders Placed Total number of orders placed during a visit that included a search Units
GMV Total value of all transactions completed during a visit that included a search Shipping and handling charges, and taxes that are part of a transaction, are excluded from GMV. Currency
Units Sold Number of units sold during a visit that included a search Units