---
schema_version: "1"
id: 48949f66f2f44b6438820adbff8dee6765b2e8cf920ca18a80dbf7dda8d0b3d4
title: Search Data Subject Areas
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_search_data_subject_areas.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_search_data_subject_areas.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dc9991c74a3ee82878ca32ea59deda0505ba7e220e2f549a03b96f3eac4058e1
description: Search Insights—Analyze the search terms customers use on your B2C Commerce storefront. For example, review the most used search terms and the frequency with which customers use the terms.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Search Data Subject Areas

Search Insights—Analyze the search terms customers use on your B2C Commerce storefront. For example, review the most used search terms and the frequency with which customers use the terms.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:22.22222222222222%">
          <col style="width:77.77777777777779%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d174796e38">Attribute (Dimension)</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d174796e41">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d174796e38 ">Search Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d174796e41 ">Calendar date when a customer performs a search</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d174796e38 ">Site Name</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d174796e41 ">Name of the site where the customer searches</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d174796e38 ">Customer Registration</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d174796e41 ">
              <p>Site registration status of a customer </p>
              <ul>
                <li>Registered: Customers who placed an order with a registered account</li>

                <li>Unregistered: Customers who placed an order without using a registered account</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d174796e38 ">Search Phrase</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d174796e41 ">Term or phrase for which a customer searches</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d174796e38 ">Has Result</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d174796e41 ">
              <p>Boolean value </p>
              <ul>
                <li>True if the search phrase returns results</li>

                <li>False if the search phrase returns no results</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

  
| Metric (Measure) | Description | Type |
| --- | --- | --- |
| Searches | Number of customer searches | Count |
| Visits | Number of visits that included a search | Count |
| Orders Placed | Total number of orders placed during a visit that included a search | Units |
| GMV | Total value of all transactions completed during a visit that included a search Shipping and handling charges, and taxes that are part of a transaction, are excluded from GMV. | Currency |
| Units Sold | Number of units sold during a visit that included a search | Units |